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Value Innovation By Chobani
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B16M180-EDirección estratégica, Iniciativa emprendedoraFounded in 2005, Greek yogourt maker Chobani used value innovation to become the number one yogourt brand in the United States by 2011. However, due to some internal problems such as a lack of seasoned professionals and financial resources, and external factors such as competition and decline in demand, Chobani lost its market share to competitors starting in early 2013. With help from a private venture firm, Chobani took several steps to turn th...Desde 8,20 €
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Microsoft: Focusing on the Healthcare Vertical - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B21M004-EDirección estratégicaTeaching note for product 9B21M004.Desde 0,00 €
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Engie Fires CEO: Was Performance the Only Issue - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M142-EDirección estratégicaTeaching note for product 9B20M142.Desde 0,00 €
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Contributor Funding And The Turnaround of The Guardian - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M138-EDirección estratégicaTeaching note for product 9B20M138.Desde 0,00 €
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Fastenal: Losing its Fast Growth to Amazon Business - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B17M170-EDirección estratégicaTeaching note for product 9B17M170.Desde 0,00 €
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The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B15A053-EDirección estratégica, MarketingIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Desde 8,20 €
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ICICI Bank: Restoring Faith in Corporate Governance
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M065-EDirección estratégicaIn March 2016, the chief executive officer (CEO) of ICICI Bank Ltd. (ICICI), one of the largest private sector banks in India, was accused of non-disclosure and exploitation of conflict of interest by an investor. The CEO, who had successfully led the banDesde 8,20 €
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Eastman Kodak Company: Reviving Through Diversification - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B21M018-EDirección estratégicaTeaching note for product 9B21M018.Desde 0,00 €
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The WeWork Company: Internationalization of a Born Global Firm - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M045-EDirección estratégicaTeaching note for product 9B20M045.Desde 0,00 €
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Noora Health: An Innovative Human-Centred Health Care Design - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M089-EDirección estratégicaTeaching note for product 9B20M089.Desde 0,00 €