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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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nibblr: Subscription Snacking in a Digital Market
Murray, MeghanCaso DARDEN-M-0874-EMarketingIn November 2013, the 301 Inc. division of General Mills, Inc. jumped into the emerging "subscription economy" with nibblr, a personalized snacking service. Customers utilized online tools to select and rate their deliveries. The nibblr team reached these consumers primarily through interactive marketing. It was a completely a new approach for the company: a small entrepreneurial team learning as it worked, direct response mechanisms of the consu...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueEjercicio IVEY-9B18N026-EFinanzasOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SDesde 8,20 €
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Nintendo: An Outsider as Successor - Teaching Note
Ruth S.K. Tan; Yupana WiwattanakantangNota del Instructor IVEY-8B18N015-EFinanzasTeaching note for product 9B18N015.Desde 0,00 €
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Kimly Limited: Initial Public Offering - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueNota del Instructor IVEY-8B18N026-EFinanzasTeaching note for product 9B18N026.Desde 0,00 €
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Sembcorp Marine: Proposal to Restructure
Allaudeen Hameed; Ruth S.K. TanCaso IVEY-W27820-EFinanzasOn June 24, 2021, Keppel Corporation (Keppel) and Sembcorp Marine Limited (Sembmarine) announced that they had signed a non-binding memorandum of understanding to enter into exclusive talks to merge Sembmarine and Keppel Offshore and Marine (Keppel O&M), a division of Keppel. Separately, but on the same day, Sembmarine also announced an intention to raise S$1.5 billion through a three-for-two renounceable rights issue (up to 18.83 billion new sha...Desde 8,20 €
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CapitaMalls Asia: A Buyout Offer from CapitaLand - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Shao Yu HongNota del Instructor IVEY-8B19N012-EFinanzasTeaching note for product 9B19N012.Desde 0,00 €
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Sembcorp Marine: Proposal to Restructure - Teaching Note
Allaudeen Hameed; Ruth S.K. TanNota del Instructor IVEY-W27821-EFinanzasTeaching note for product W27820.Desde 0,00 €
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Cargill: Keeping the Family Business Private
Ruth S.K. Tan; Yupana WiwattanakantangCaso IVEY-9B15N022-EFinanzasWhen Margaret A. Cargill passed away in 2006, her 17.5 per cent stake in Cargill went to Margaret A. Cargill Philanthropies (MAC). MAC lobbied for her stake to be liquidated. Cargill proceeded to shed its 64 per cent stake in Mosaic, North America’s second-largest fertilizer company, in exchange for Margaret Cargill’s stake in the company, in order to maintain control over the company. Like many second- and third-generation family businesses, Car...Desde 8,20 €