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Is Your Company Ready for HEROes: Creating a Culture That Fosters Employee-Driven Innovation Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7035BC-EBuilding a company powered by employee HEROes-Highly Empowered and Resourceful Operatives-is hard. Empowered workers are not enough; they can succeed only in a culture that encourages them and allows them the technical resources they need. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler suggest two questions that can help you determine whether your company's workers demonstrate the qualities that enable HEROes to ...Desde 8,20 €
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Helping the Groundswell Support Itself: The Payoff to Your Business of Enabling Customers to Support Each Other Using Social Technologies
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8349BC-ECustomer service call centers cost companies billions of dollars to run. Online support and outsourcing can help, but often at the cost of alienating customers. Now, the groundswell-the vast and ever-expanding community of social technology users-has given customers a whole new source of support: each other. And all you have to do is get out of the way. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff show you three soc...Desde 8,20 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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Empoderados
Bernoff, Josh; Schadler, TedArtículo HBS-R1007HLiderazgo y Dirección de personasDespués de su guitarra se rompió en un vuelo de United Air Lines y la aerolínea rechazó su reclamación por daños, músico Dave Carroll hizo el vídeo de YouTube "United Breaks Guitars", que más de 8 millones de personas han visto. Carroll está lejos de ser el único que tiene los medios de comunicación social empleado para fustigar una empresa de mal servicio al cliente. Por ejemplo, un popular blogger le aconsejó millones o más seguidores en Twitte...Desde 8,20 €
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Sun Life Financial: A Potential Indian Life Insurance Joint Venture
Stephen R. Foerster; Tony S. Frost; Eric Morse; Ken MarkCaso IVEY-9B07M046-EDirección estratégica, Iniciativa emprendedoraThis supplement to Sun Life Financial: Planning for the Future, product 9B07M045, hones in on Sun Life's decision to re-enter the Indian insurance market.Desde 8,20 €
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Maple Leaf Hardware Limited (Spanish version)
Stephen R. Foerster; Richard H. MimickCaso IVEY-9A82JS05FinanzasEl Sr. Stuart Foreman, asistente del gerente de la sucursal del Banco Central de Canadá, de London, Ontario, estaba revisando información que había recibido de Maple Leaf Hardware Limited. El Sr. Robert Patrick, presidente y gerente de Maple Leaf Hardware Limited, había solicitado al banco un aumento en su línea de crédito con el fin de cubrir sus necesidades estacionales de capital de trabajo. El Sr. Foreman, quien recientemente había sido trans...Desde 8,20 €
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Estimating Walmart's Cost of Capital
Stephen R. FoersterCaso IVEY-9B19N011-EFinanzasIn March 2019, two senior managers attending an executive education program had been assigned the task of applying their learnings from readings in order to estimate the costs of capital for Walmart Inc. (Walmart). They also needed to discuss why the cost of capital was such an important topic. The managers had with them background information, including a recent Walmart balance sheet and income statement; a U.S. Department of Treasury yield curv...Desde 8,20 €