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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Caso M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €
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Valuing Wal-Mart 2010
Stephen R. Foerster; James E. Hatch; Cyrus ZahediCaso IVEY-9B11N004-EFinanzasAn equity analyst uses a variety of methods to value Wal-Mart shares with a view to making a buy/sell or hold recommendation for the stock. Her key task is to use an intrinsic value approach to price the shares and to then compare the resulting price with the price at which the stock is traded in the market.Desde 8,20 €
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Garry Halper Menswear Limited: A Loan Request for an Export Order
James E. Hatch; Stephen R. Foerster; Steven Cox; Manpreet HoraCaso IVEY-9B13N010-EFinanzasGarry Halper Menswear Limited (GHM) is a medium-sized manufacturer of superior-quality men’s suits and jackets that up to now have largely been distributed in Canada. The firm has landed a very large order for men’s suits with Sutton’s in the United States. To meet the order, the firm has decided to import partly completed suits from China. The treasurer of GHM must assess the financing needs and related risks that result from this large increase...Desde 8,20 €
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The North West Company: Cross-enterprise Strategy
Stephen R. Foerster; Mary M. Crossan; James E. Hatch; Ken MarkCaso IVEY-9B07M047-EDirección estratégica, Iniciativa emprendedoraThe North West Company cases allow students to take a cross-enterprise leadership approach in looking at the dilemma facing the president and chief executive officer of The North West Company (North West), a food and general merchandise retailer operating primarily in Northern Canada. In early 2003, North West had negotiated a master franchisor agreement with Giant Tiger Stores Limited (Giant Tiger) with the objective of opening stores west of Wi...Desde 8,20 €
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Palmer Limited (Spanish version)
Stephen R. Foerster; James E. Hatch; John A. HumphreyCaso IVEY-9B01NS20FinanzasLa contadora de Palmer Limited, un subcontratista de la construcción con hojas metálicas, se le ha solicitado que provea un presupuesto mensual de efectivo junto con el cuadro de resultados y balance proyectados. La solicitud se debía a que el banco estaba preocupado acerca de la capacidad de la empresa de pagar sus prestamos bancarios.Desde 8,20 €
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The Realization of Globalization: Restructuring the European Electrotechnical Industry
Joachimsthaler, Erich A.; Leppänen R.Nota técnica MN-273-EMarketingThis note is an analysis and description of the roots of ASEA and Brown Boveri, their strengths and weaknesses; how the new company ABB was organized after the merger; and how it intends to achieve its goals as a borderless, global company.Desde 8,20 €
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Desde 0,00 €
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Global Marketing Costa, S.A. (B)
Joachimsthaler, Erich A.; Pryce A. H.Caso M-763-EMarketingMay be used with M-762-E Global Marketing Costa, S.A. (A). It defines a specific problem.Desde 5,74 €