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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCaso IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Desde 8,20 €
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Tweetledee Tweetledumb
Thomas WatsonArtículo IVEY-9B17TA02-EDirección estratégicaWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Desde 8,20 €
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Mobilizing Character
Thomas WatsonArtículo IVEY-W28146-ELiderazgo y Dirección de personasUkrainian president Volodymyr Zelensky is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.Desde 8,20 €
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Fighting Shareholder Populism
Thomas WatsonArtículo IVEY-9B19TE01-ELiderazgo y Dirección de personasThanks to the spread of populism, corporate directors and managers need to get ready to rumble like never before as weak oversight enables activist investors to manipulate emotions during digital-age proxy fights.Desde 8,20 €
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Trumpeting Fair Debate
Thomas WatsonArtículo IVEY-9B17TA03-EDirección estratégicaIt takes more than keeping promises to be a good role model as a national leader.Desde 8,20 €
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organicKidz: Marketing Strategy
Matthew Thomson; Ken MarkCaso IVEY-9B10A023-EIniciativa emprendedora, MarketingThe founder of organicKidz is trying to create a plan to grow her start-up manufacturing firm. Calgary-based organicKidz is a manufacturer of stainless steel baby bottles and is sold in more than five countries. The founder's challenge is how to convey the superior benefits of her product and manage her retail channels given her limited resources. The setting of the case is at the September 2009 juvenile products tradeshow in the United States wh...Desde 8,20 €
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Judgment Play
Thomas WatsonArtículo IVEY-9B16TC04-ELiderazgo y Dirección de personasIt is easy to blame corporate fraud and financial-sector misconduct on a lack of morals. But framing the issue of businesses behaving badly strictly as a morality problem is problematic because it leads to solutions — ranging from expanded compliance programs and codes of conduct to compensation claw-back clauses — that aim to install and strengthen moral sensibilities for the purpose of positive behaviour modification. And these have proved larg...Desde 8,20 €
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Manufacturing Investment
Thomas WatsonArtículo IVEY-9B16TD05-EDirección estratégicaWhen it comes to attracting investments, Canada is a laggard despite being a trading nation with all the talent and tools required. The main reason is that few in Canada have tried to answer the why-invest-in-Canada question. With or without Canadians leading large corporations, investment decisions made in Detroit are not influenced by any special love for Canada; they’re based on business. In 2016, the argument for playing the incentive game is...Desde 8,20 €
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Gregory Shine Daycare - Teaching Note
Matthew Thomson; Anthea RoweNota del Instructor IVEY-8B12A004-EMarketingTeaching note for product 9B12A004.Desde 0,00 €
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Pop Shoppe (B)
Matthew Thomson; Kendra HartCaso IVEY-9B11A025-EMarketingThis case, a supplement to Pop Shoppe (A), deals with the entrepreneur’s decision point in 2010 on whether to enter the U.S. carbonated soft drinks market.Desde 5,74 €