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Leadership Character and Corporate Governance
Jeffrey Gandz; Mary M. Crossan; Gerard Seijts; Mark RenoArtículo IVEY-9B13TC07-ELiderazgo y Dirección de personasCorporate directors should look for three criteria in executives: competencies, commitment, and character. This article focuses on leadership character, the least understood of the three criteria. The authors met with over 300 business leaders on three continents, who identified character weaknesses or defects — including overconfidence, lack of transparency, and lack of accountability — as central to the Global Financial Crisis. The authors posi...Desde 8,20 €
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Invictus: Introducing Leadership Competencies, Character and Commitment
Gerard Seijts; Jeffrey Gandz; Mary M. CrossanCaso IVEY-9B14C016-EDirección estratégica, Liderazgo y Dirección de personasBusiness schools have done an admirable job of teaching competencies, and many business organizations have defined the framework of competencies that are required to be successful in the institution. However, much less attention has been spent on leadership character and the importance of commitment to the leadership role. There is no consistent understanding among executives about what character means, despite a concurrence that it is important....Desde 8,20 €
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Apple and the Music Industry - Teaching Note
Mary M. Crossan; Ken MarkNota del Instructor IVEY-8B20M091-EDirección estratégicaTeaching note for product 9B20M091.Desde 0,00 €
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Taking Leadership from Good to Great
Mary M. Crossan; Loretta Biscaro SmithArtículo IVEY-9B18TF03-ELiderazgo y Dirección de personasA lot of leaders think they are great at the job. Some are, most aren’t. The difference is self-awareness and willingness to develop character.Desde 8,20 €
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Designing Channels of Distribution
Spekman, Robert E.; Farris, Paul W.Nota técnica DARDEN-M-0769-EMarketingThis note addresses the issues that arise and the complexities that must be addressed when designing a channel of distribution. Content includes the definition of a distribution channel, the steps in its design, functional discounting and margin allocation, the role channels play in branding, and recent trends.Desde 8,20 €
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Desde 8,20 €
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Choosing the Right Metrics for Listerine Brand Management in Brazil
Farris, Paul W.; Guissoni, Leandro; Araújo, OlegárioCaso DARDEN-M-0902-EMarketingRonaldo Art, brand manager for J&J's Listerine, reflected on the progress he had made in market penetration for the oral hygiene product from the time he started in the position in 2010 to late 2014. He wanted to develop a long-term strategy for the brand rather than stimulating short-term increases in market share, which could compromise the equity of the brand, its profitability, and its long-term competitive advantage. This case has been used ...Desde 8,20 €
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Apple A
Mary M. Crossan; William T. WatsonCaso IVEY-9B12M027-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasThe Apple A and B cases provide two different perspectives on the evolution of the computer and electronics firm Apple and are designed to evoke debate about models of strategy, organization, and leadership. The A case presents the story of Apple from a hindsight rational analytic perspective in which students are able to apply a variety of models about strategy, organization, leadership, and innovation. The B case presents a more nuanced, critic...Desde 8,20 €
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Learning from Boardroom Perspectives on Leader Character
Gerard Seijts; Jeffrey Gandz; Alyson Byrne; Mary M. CrossanArtículo IVEY-9B15TA06-ELiderazgo y Dirección de personasNine meetings involving 786 directors and would-be directors were held at the Institute of Corporate Directors with the objective of facilitating a discussion on leader character with people experienced in the practice of corporate governance as well as with individuals interested in becoming directors. Following the sessions, a survey of attendees was conducted. This article presents what the authors learned and offers six recommendations for im...Desde 8,20 €