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Building a Social Media Culture at Dell
Deshpande, Rohit; Norris, MichaelCaso HBS-514096-EMarketingAs Michael Dell refocused his newly-private company on services and solutions, the entire corporation was pushed to embrace social media.Desde 8,20 €
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Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A) (Spanish version)
Neeley, Tsedal; Leonardi, Paul; Norris, MichaelCaso HBS-420S09Liderazgo y Dirección de personashold fast to the company's values and refuse to build the check scanner feature or capitulate and build a basic check scanner with minimum functionality. Engineers would likely consider this a "loser" project, yet sales might get a boost that could open a new revenue stream. Hawkins had to make his decision quickly.Desde 8,20 €
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Ken Traub at American Bank Note Holographics
Srinivasan, Suraj; Norris, MichaelCaso HBS-113073-EContabilidad y controlKen Traub is hired as CFO for American Bank Note Holographics, the market-leading security holograph company in January 1999, but discovers on his first day that the company has misstated its financials and resigns. After consulting with the company for the next several weeks as it announces its misstatements to the public, he is asked to become president of the company. Should he take the job or is the company a sinking ship?Desde 8,20 €
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Future of Big Pharma (Spanish version)
David W. Conklin; Murray J. Bryant; Danielle CadieuxCaso IVEY-9B05MS47Dirección estratégicaVarias novedades amenazaban al éxito de Pharma grande. Las patentes en las superproducciones bien conocidas alcanzaban vencimiento, y los fabricantes genéricos esperaban con impaciencia para producir copias a menor precio. En el mundo entero, los gobiernos tomaban un papel más activo en la determinación de los precios en los cuales las drogas podrían ser vendidas. La extensión de los programas del seguro del gobierno agregaba a la complejidad de ...Desde 8,20 €