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Testin: Partnering with Multinational Corporations
Shameen Prashantham; Liman ZhaoCaso IVEY-9B17M127-EDirección estratégica, Iniciativa emprendedoraBy 2017, Beijing Testin Information Technology Co., Ltd. (Testin), had forged partnerships with multiple large multinational companies (e.g., Microsoft, IBM, ARM, Intel). Since it was founded in 2011, Testin had served over 800,000 application developers by conducting more than 150 million quality and security tests on over 2.5 million mobile applications. It had received several rounds of financing totaling over $80 million. Many Chinese Interne...Desde 8,20 €
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Skelta and the Microsoft Partner Ecosystem
Shameen PrashanthamCaso IVEY-9B12M122-EDirección estratégica, Iniciativa emprendedoraAn Indian-based software product start-up has succeeded in forging a valuable relationship with Microsoft, which has been vital to its international success. When the Microsoft relationship manager assigned to the company leaves Microsoft unexpectedly, the company’s chief executive officer needs to make some critical decisions regarding how to manage its relationship with Microsoft.Desde 8,20 €
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Testin: Partnering with Multinational Corporations - Teaching Note
Shameen Prashantham; Liman ZhaoNota del Instructor IVEY-8B17M127-EDirección estratégicaTeaching note for product 9B17M127.Desde 0,00 €
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Ace Company: Breadth or Depth Growth Strategy - Teaching Note
Shameen Prashantham; Liyang Ruan; Meng LiNota del Instructor IVEY-8B19M087-EDirección estratégicaTeaching note for product 9B19M087.Desde 0,00 €
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Ace Company: Breadth or Depth Growth Strategy
Shameen Prashantham; Liyang Ruan; Meng Li; Tianwei JingCaso IVEY-9B19M087-EDirección estratégica, Iniciativa emprendedoraAce Company (Ace) was a Chinese start-up developing software for the Internet of Things (IoT). The company was founded in February 2015 by three colleagues for the initial purpose of providing an unprecedented universal IoT operating system, the absence of which was severely crippling developing development in IoT. By mid-2017, having proven the technical viability and market acceptability of its offering, the company was ready to scale up. Howev...Desde 8,20 €
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Capillary: An Indian Start-up Deepening Its Presence in China - Teaching Note
Shameen Prashantham; Liyang RuanNota del Instructor IVEY-8B20M100-EDirección estratégicaTeaching note for product 9B20M100.Desde 0,00 €
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Capillary: An Indian Start-up Deepening Its Presence in China
Shameen Prashantham; Liyang RuanCaso IVEY-9B20M100-EDirección estratégica, Iniciativa emprendedoraCapillary Technologies, an Indian customer relationship management software as a service company, provided cloud-based omnichannel customer engagement and related services to retailers and brands. In a country well known for software service companies, baDesde 8,20 €
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The Hidden Story Behind Dancing With Gorillas: Strategies for Partnering With a Multinational
Shameen PrashanthamArtículo IVEY-9B11TD08-EDirección estratégicaFor small firms, partnering with a multinational corporation (MNC) provides great opportunities and great challenges. Conventional partnering approaches are unlikely to succeed, and firms must use less orthodox strategies. In particular, start-ups can employ three strategies for success: forming, consolidating, and extending MNC relationships. 1) Forming MNC relationships entails fathoming the larger company, targeting the right individuals, and ...Desde 8,20 €