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Beanz Versus Starbucks: Personality in a Cup
Edward Gamble; Peter W. Moroz; Stewart Thornhill; Haley BeerCaso IVEY-9B12M051-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasBeanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. It is operating in a market with high rivalry (11 other coffee businesses in a two-block radius). The economy in Prince Edward Island has seen several diners, restaurants, and coffee shops close their doors within the past few years, while simultaneously drawing in large corporate businesses such as Starbucks and Running Room. Beanz has thus far survived the ma...Desde 8,20 €
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Renewable Energy Co.
Oana Branzei; Stewart Thornhill; Guy L.F. Holburn; Adam ReedsCaso IVEY-9B09M043-EDirección estratégica, Iniciativa emprendedoraAfter half a year researching technologies and examining the current and future environment for renewable energy in Ontario, Canada, two MBA graduates must decide which renewable energy field to enter — solar photovoltaic, wind, hydroelectric, geothermal, biogas, or ocean. Each choice represents great opportunities, and the entrepreneurs must ensure that they select the most suitable technology based on their experience and management skills, and...Desde 8,20 €
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LumiSmart (A): Answering the Call for Negawatts
Stewart Thornhill; Ellen M. BrownCaso IVEY-9B11M031-EDirección estratégica, Iniciativa emprendedoraThe president and chief executive officer (CEO) of an established Toronto-based boutique consulting firm is in the process of expanding his company’s core competency from the largely mature tech sector to the new and rapidly growing field of clean technology. During this time, the CEO is introduced to an inventor and an entrepreneur who have developed a waveform technology that they claim will instantaneously reduce electricity consumption by 30 ...Desde 8,20 €
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StormFisher (A): Power with Purpose
Oana Branzei; Stewart Thornhill; Adam ReedsCaso IVEY-9B08M092-EDirección estratégica, Iniciativa emprendedoraThe case illustrates the tensions, trade-offs and adaptation challenges involved in designing a clean technology venture in a changing regulatory, funding and competitive context (Ontario, Canada, 2006-2008). The multiple decision points in the case have the students critically and iteratively assess the prospects of clean technology ventures and the evolving interface between technology and strategy in Canada's emerging clean energy sector. Beyo...Desde 8,20 €