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Kjell and Company: Motivating Salespeople with Incentive Compensation (C)
Chung, Doug J.Caso HBS-519095-EMarketingKjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden's most popular cities: Stockholm, Gothemburg and Malm . The company's products consisted of home electronics, accessories for home electronics and cellular phones (e.g., networking accessories, headsets and phone cases), and p...Desde 5,74 €
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Qualtrics (A), (B), and (C), Teaching Note
Chung, Doug J.Nota del Instructor HBS-520059-EMarketingTeaching note for cases 518082, 518083, and 518084.Desde 0,00 €
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Kjell and Company: Motivating Salespeople with Incentive Compensation (A), (B), (C), and (D), Teaching Note
Chung, Doug J.Nota del Instructor HBS-519100-EMarketingTeaching note for cases 517090, 517133, 519095, and 519096.Desde 0,00 €
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Kjell and Company: Motivating Salespeople with Incentive Compensation (D)
Chung, Doug J.Caso HBS-519096-EMarketingKjell & Company was a Swedish retail electronics chain founded in 1988 by brothers Marcus, Mikael and Fredrik Dahnelius. The company operated 84 stores, all company-owned, located mainly in the metropolitan areas of Sweden's most popular cities: Stockholm, Gothemburg and Malm . The company's products consisted of home electronics, accessories for home electronics and cellular phones (e.g., networking accessories, headsets and phone cases), and p...Desde 5,74 €
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Outotec (B): Action Plan
Dolan, Robert J.; Chung, Doug J.Caso HBS-514065-EMarketingOutotec was a market leader in providing mining solutions to large mining companies. The company's specialization and proprietary technology created value for its customers and helped the firm differentiate from its competitors. Yet, Outotec was not pricing or marketing its solutions in a way that took advantage of its distinct capabilities and value-add. Outotec used a cost-based (inside/out) pricing policy, which was the industry norm. As a res...Desde 5,74 €