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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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Lehigh Steel (Spanish version)
Narayanan, V.G.; Donohue, Laura E.Caso HBS-107S10Contabilidad y controlLehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead costs in an increasingly customized product line suggests that activity-based costing (ABC) could unlock the secrets of profitability. However, the high fixed-cost structure suggests th...Desde 8,20 €
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Delhi Metro Rail Corporation
Narayanan, V.G.; Chaturvedi, SaloniCaso HBS-112013-ELiderazgo y Dirección de personasIn 2009, the Delhi Metro Rail Corporation, the organization tasked with building a Mass Transit System for India's capital city Delhi, witnessed the biggest crisis in its history. A bridge under construction collapsed killing six people and injuring 15 moDesde 8,20 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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Kim Park (B): Liabilities, Teaching Note
Hawkins, David F.; Narayanan, V.G.; Miller, Gregory S.Nota del Instructor HBS-110021-EContabilidad y controlTeaching Note for [110018].Desde 0,00 €
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Financial Accounting Reading: Preparing Financial Statements - The Balance Sheet, Debrief Slides
Narayanan, V.G.Caso HBS-5052-EContabilidad y controlPowerPoint presentation for product 5050.Desde 8,20 €
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Supply Chain Partners: Virginia Mason and Owens & Minor (A), (B), and (A) (Abridged), Teaching Note
Narayanan, V.G.; Brem, LisaNota del Instructor HBS-110056-EContabilidad y controlTeaching Note for [109076], [109077], and [110063]..Desde 0,00 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation - Teaching Note
Xiaojia Wang; Claire Deng; William WeiNota del Instructor IVEY-W33768-EMarketing, Servicios y operacionesTeaching note for product W33767.Desde 0,00 €