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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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Jamnalal Bajaj, Mahatma Gandhi, and the Struggle for Indian Independence, Teaching Plan
Jones, Geoffrey G.; Sheth, Sudev JNota del Instructor HBS-319058-EIniciativa emprendedoraTeaching plan for case 807028.Desde 0,00 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation - Teaching Note
Xiaojia Wang; Claire Deng; William WeiNota del Instructor IVEY-W33768-EMarketing, Servicios y operacionesTeaching note for product W33767.Desde 0,00 €
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Vehbi Ko and the Making of Turkey's Largest Business Group (B)
Colpan, Asli M.; Jones, Geoffrey G.Caso HBS-815078-EDirección estratégicaThe case builds on the earlier A case which described the origins of the Turkish business group established by Vehbi Ko before 1988. This case takes the story forward to 2012 as the Ko group was led by Vehbi's son Rahmi followed by his grandson Mustafa. It explores both the professionalization of the management, and a radical restructuring of the business portfolio as the group refocused on five core sectors. The case also examines the start ...Desde 5,74 €
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Capitalism, Entrepreneurship and Responsibility
Jones, Geoffrey G.Caso HBS-319081-EThis case contains excerpts from prominent business leaders and others expressing their views on the responsibilities, if any, of business leaders to other stakeholders in society. It begins with an excerpt from Andrew Carnegie, the nineteenth century steel magnate, in which he argues that although making wealth through business was valid and desirable, the business leader should see himself as a trustee who should distribute this wealth to socie...Desde 8,20 €
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Hyperlocal or International: Aomi’s Bottleneck and Breakthrough
Caleb Chen; William Wei; Kaiwen Gao; Yutan Yang; Chong Wang; Chang LuCaso IVEY-W33279-EDirección estratégica, MarketingAcen Haitao Jiang, founder and chief executive officer of Aomi, faced a dilemma. Founded in 2016, Aomi was an online food delivery platform in Macao with a local market share of over 90 per cent. Nevertheless, Macao was a small market with a population of about 680,000 and an area of 32.9 square kilometres, which was becoming a bottleneck for Aomi’s growth. Jiang was considering a Y-strategy, composed of three business development strands: food ...Desde 8,20 €
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Jurlique: Globalizing Beauty from Nature and Science
Jones, Geoffrey G.; Spadafora, AndrewCaso HBS-314087-EConsiders the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia, where the brand had been fo...Desde 8,20 €