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Feihe Dairy: Investing in Canada
William Wei; Vicky Nie; Rongrong Zhang; Xuewei LiuCaso IVEY-9B19M032-EDirección estratégicaIn 2016, the chief executive officer (CEO) of Feihe International Inc. (Feihe), the manufacturer of a leading infant formula brand in China, was considering whether his company should enter Canada. Although the company would be challenged by the Canadian dairy industry’s unique supply management system, Canada was eager to attract foreign investment and the CEO needed to overcome the intense domestic competition in China’s infant formula market. ...Desde 8,20 €
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PBG BioPharma: Cannabis Consumer Health Market Entry Preparation
Claire Deng; Xiaojia Wang; William WeiCaso IVEY-W33767-EMarketing, Servicios y operacionesThe cannabis industry in Canada has experienced unprecedented growth since the Cannabis Act came into effect in 2018. It is widely expected that cannabidiol (CBD) will be classified as a food and natural health ingredient in Canada, the European Union, and other jurisdictions in the near future, which will open up a significant market. In 2023, Dr. Jacqueline Shan, the CEO of PBG BioPharma, made a long-term strategic decision to enter the cannabi...Desde 8,20 €
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Xinke: Transforming Service through the Crowd Innovation Space
Haibo Hu; Haitao Lu; Tao Huang; Chunbing Mao; Etayankara Muralidharan; William WeiCaso IVEY-9B19M034-EDirección estratégica, Iniciativa emprendedoraFounded in late 2014, Xinke used a crowdfunding café model to provide a platform for communication among entrepreneurs and investors. In June 2015, Xinke co-operated with a leading real estate company to create a crowd innovation café, and in August 2016, it received A-round financing that led to the establishment of a crowd innovation fund and the creation of a self-access media platform. Xinke had opened a high-end shared office to provide all ...Desde 8,20 €
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Reputation Risk in the Global Art Market
Kimberley Howard; William Wei; Eric Zengxiang WangCaso IVEY-9B09M062-EDirección estratégica, FinanzasWhen Yves Saint Laurent died in June 2008, his estate passed to his business partner, Pierre Bergé. Bergé decided to auction several items from Laurent's estate at Christie's international auction house, including two antique bronzes from China. The general feeling in China was that these artifacts had been looted and should be repatriated rather than auctioned. The case highlights issues of ethics, corporate governance and corporate responsibili...Desde 8,20 €
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I-Star: Expanding in North America
William Wei; Xiaohua Yang; Roger Chen; Kimberley Howard; Stanley KwongCaso IVEY-9B12M041-EDirección estratégica, Marketing, Tecnologías de la informaciónThe president of I-Star America, Inc. and vice-president of I-Star Corporation reflected on the success of I-Star in the Chinese and Japanese IT markets and the challenges of increasing market share in North America, one of the largest markets in the world. I-Star was expected to grow about 30 per cent in the next few years, and the president considered whether the strategy used in Japan could be applied to North America.Many Chinese firms that e...Desde 8,20 €
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ClickDishes: Serving New Cities
William Wei; Lei Jin; Etayankara MuralidharanCaso IVEY-9B18A018-EIniciativa emprendedora, MarketingIt was early November 2017, and the chief executive officer of ClickDishes Inc. (ClickDishes), an Alberta-based food service application company, needed to consider the strategic direction of his start-up. ClickDishes had a unique value proposition and very few competitors worldwide. Its chief executive officer wanted to enter a number of new markets very quickly in order to capitalize on his company's first-mover advantage and establish the Clic...Desde 8,20 €
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Immigrant Entrepreneurship: Bringing Yanjing Beer to Canada
Kimberley Howard; William Wei; Vicky NieCaso IVEY-9B14A013-EDirección estratégica, Iniciativa emprendedora, MarketingAn immigrant entrepreneur created Hi-Bridge Consulting Corporation, a company that imported and distributed alcoholic products in Canada, among other activities. In 2009, the entrepreneur brought Yanjing beer to Canada from China, even though the Chinese brewery did not have an articulated international expansion strategy in Canada at the time. Despite numerous challenges in the Canadian beer market, the entrepreneur made significant headway. How...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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TEC Edmonton and TusStar Joint Innovation: An Entrepreneurial Match
Haibo Hu; Chunbing Mao; Phillp Swallow; William Wei; Bruce Thomson; Meiju FeiCaso IVEY-9B20M082-EDirección estratégica, Iniciativa emprendedoraIn 2017, the successful Canadian innovation center TEC Edmonton initiated a joint venture with TusStar, an important Chinese accelerator, and found itself in the middle of a debate about the challenges and opportunities of Chinese investment in Canada’s technology sector. Both organizations were unique collaborations among industry, academia, and government. This joint initiative had added significance because of the implications for these stakeh...Desde 8,20 €
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China Railway Construction Corporation: Attaining Globalization via High-Speed Rail
Hongxing Cao; Yuanfang Lin; William WeiCaso IVEY-9B18M149-EDirección estratégicaDespite fast advancements in technology and production capacity, China Railway Construction Corporation (CRCC) faced a variety of challenges and risks on its path to build profitability in the global high-speed rail (HSR) market. Some of these challenges came from nations with competing HSR technology and international expansion plans, while others were related to the country of origin and its effects on perceptions about the product and brand po...Desde 8,20 €