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Branding BY-HEALTH: The Value of Transparency - Teaching Note
Denghua Yuan; William Wei; Matthew MardresNota del Instructor IVEY-8B17M126-EDirección estratégicaTeaching note for product 9B17M126.Desde 0,00 €
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China Railway Construction Corporation: Attaining Globalization via High-Speed Rail
Hongxing Cao; Yuanfang Lin; William WeiCaso IVEY-9B18M149-EDirección estratégicaDespite fast advancements in technology and production capacity, China Railway Construction Corporation (CRCC) faced a variety of challenges and risks on its path to build profitability in the global high-speed rail (HSR) market. Some of these challenges came from nations with competing HSR technology and international expansion plans, while others were related to the country of origin and its effects on perceptions about the product and brand po...Desde 8,20 €
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Experience China: A National Image Campaign in the United States
William Wei; Yuanfang Lin; Mei Qin KokCaso IVEY-9B11A033-EDirección estratégica, Gobierno corporativo, MarketingThe China national image film “People Chapter” — officially a sub-series of the “Experience China” campaign — was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8,400 times when the broadcast ended on February 14, 2011. The video showed a seri...Desde 8,20 €
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Jucai Human Resource Development: Empowering through Data
Haibo Hu; Yiqin Wang; Chen Liu; Meiju Fei; Fan Yu; William Wei; Victor BilodeauCaso IVEY-W25807-EDirección estratégica, Tecnologías de la informaciónThe founder of Jucai Human Resources Development Co., Ltd. had witnessed the development of China’s human resources service industry over the previous 20 years. In the company’s early stages, it had mainly relied on the advantage of information asymmetry of the Internet to carry out online recruitment services. But from 2015, the founder became interested in and confident about the prospects of providing a talent assessment service for public ins...Desde 8,20 €