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Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
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Wellthy: The Economics of Caring
Trelstad, Brian; Fuller, Joseph B.Caso HBS-320028-EConocimiento y comunicaciónIn 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team...Desde 8,20 €
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Terrapin Laboratory
Hamermesh, Richard G.; Fuller, Joseph B.Caso HBS-315098-EDescribes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity to weigh the attractiveness of alternative mechanisms for financing the company's expansion.Desde 8,20 €
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HourlyNerd
Avery, Jill; Fuller, Joseph B.Caso HBS-316134-EIniciativa emprendedoraHourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths: shifting their target from small and medium sized businesses to enterprise customers, expanding into new verticals to become the Amazon of freelance labor, and transforming its busines...Desde 8,20 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Zensar Technologies Ltd, Teaching Note
Fuller, Joseph B.Nota del Instructor HBS-319049-EDirección estratégicaTeaching note for case 318051.Desde 0,00 €
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCaso HBS-821086-EIniciativa emprendedoraA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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La-Z-Boy (A)
Fuller, Joseph B.; Kindred, NatalieCaso HBS-317034-EDirección estratégicaKurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just management is poised to implement a new strategy that involves a heavy investment in brand advertising, ...Desde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €