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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Alvogen: Scaling Entrepreneurship, Teaching Note
Kerr, William R.; Isenberg, Daniel J.Nota del Instructor HBS-820020-EIniciativa emprendedoraTeaching note for case 819038.Desde 0,00 €
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Leadership at WildChina (B)
Isenberg, Daniel J.; Spence, Shirley M.Caso HBS-807128-EIniciativa emprendedoraSupplements the (A) case.Desde 5,74 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Robert Wessman and Actavis' "Winning Formula"
Isenberg, Daniel J.Caso HBS-808127-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Robert Wessman took over Actavis in 1999 when it was a failing 90-person domestic generic pharmaceutical maker in Iceland. Within 7 years he had brought Actavis to number 5 worldwide, with 11,000 people, active in 40 countries, global manufacturing, and $1.6 billion. The case explores the reasons for the success of this global venture.Desde 8,20 €
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International Entrepreneurship: Winter Term 2008
Isenberg, Daniel J.Caso HBS-807123-EIniciativa emprendedoraExplains the mission, philosophy, structure, and classroom and grading policies for the second-year MBA elective International Entrepreneurship.Desde 8,20 €
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SABIS - A Global Educational Venture From Lebanon
Isenberg, Daniel J.Caso HBS-809167-EIniciativa emprendedoraCarl Bistany is struggling with how the global educational management company, SABIS, can grow 100-fold in the coming twelve years. Founded in 1886 in Lebanon, SABIS is the world's largest and only global education management organization (EMO), with schools in the US, Europe, and Middle East.Desde 8,20 €
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Lapdesk Company: A South African FOPSE
Isenberg, Daniel J.Caso HBS-808008-EIniciativa emprendedoraTo maximize their effectiveness, color cases should be printed in color. Shane Immelman, founding CEO of Lapdesk (South Africa), is facing several acute problems: a conflict between his director of marketing and his director of field operations; a dramatic increase in prices by a key supplier; and a major strategic alliance that does not seem to be moving forward. Lapdesk is a for profit social enterprise (FOPSE) dedicated to eradicating the shor...Desde 8,20 €
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €