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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Kimly Limited: Initial Public Offering
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueEjercicio IVEY-9B18N026-EFinanzasOn March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through this IPO, it aimed to raise SG$43.5 million. Altogether, 173.8 million new shares would be issued at SDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Nintendo: An Outsider as Successor - Teaching Note
Ruth S.K. Tan; Yupana WiwattanakantangNota del Instructor IVEY-8B18N015-EFinanzasTeaching note for product 9B18N015.Desde 0,00 €
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Kimly Limited: Initial Public Offering - Teaching Note
Ruth S.K. Tan; Zsuzsa R. Huszar; Weina Zhang; Ling YueNota del Instructor IVEY-8B18N026-EFinanzasTeaching note for product 9B18N026.Desde 0,00 €
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Sembcorp Marine: Proposal to Restructure
Allaudeen Hameed; Ruth S.K. TanCaso IVEY-W27820-EFinanzasOn June 24, 2021, Keppel Corporation (Keppel) and Sembcorp Marine Limited (Sembmarine) announced that they had signed a non-binding memorandum of understanding to enter into exclusive talks to merge Sembmarine and Keppel Offshore and Marine (Keppel O&M), a division of Keppel. Separately, but on the same day, Sembmarine also announced an intention to raise S$1.5 billion through a three-for-two renounceable rights issue (up to 18.83 billion new sha...Desde 8,20 €
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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Intrigue Media: Growing the Video Advertising Network - Teaching Note
June Cotte; Ken MarkNota del Instructor IVEY-8B20A023-EMarketingTeaching note for product 9B20A023.Desde 0,00 €