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Lumni Inc.: Improving Society In A Sustainable Way - Teaching Note
Luis Felipe Martí Borbolla; José Alfredo Walls Gómez; June CotteNota del Instructor IVEY-8B18M011-EDirección estratégicaTeaching note for product 9B18M011.Desde 0,00 €
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Struggling to Make the Best Buy (B)
Seung Hwan (Mark) Lee; June CotteCaso IVEY-9B12A056-EMarketingThis is a supplement to Struggling to Make the Best Buy (A), product # 9B10A010.Desde 5,74 €
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Please Stop Working So Hard!
June Cotte; Seung Hwan (Mark) LeeCaso IVEY-9B09C020-ELiderazgo y Dirección de personasA new production supervisor at an automobile engine plant has encountered his first challenging task. The production supervisor must find a way to diffuse the tension between his team leader and other machine operators on the line. The team leader, the hardest worker among the group, was repeatedly criticized for over-exerting himself in many areas of the line. The workers feared that their jobs would be in jeopardy if workaholics like the team l...Desde 8,20 €
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Clearwater Seafoods - B2C in China
June Cotte; Ramasastry ChandrasekharCaso IVEY-9B13A025-EDirección estratégica, MarketingClearwater Seafoods, a Canadian shellfish enterprise, has four decades of experience in business-to-business (B2B) marketing. It harvests seafood, processes it and markets it in bulk to large restaurant chains worldwide. The company wants to pursue growth by marketing seafood directly to individual consumers (B2C) in China. The transition from B2B to B2C raises three fundamental questions. How can the company develop and deploy a go-to-market bus...Desde 8,20 €
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Fret and Regret: A Consumer Decision-Making Dilemma
June Cotte; Seung Hwan (Mark) LeeCaso IVEY-9B12A018-EMarketingAs a birthday present, Mike has just been given a new smartphone by his girlfriend, Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behaviour issues such as anticipatory regret. It would be useful in an introdu...Desde 8,20 €
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Can Facebook Save Our Furry Friends
Seung Hwan (Mark) Lee; June Cotte; Kaitlyn KenyonCaso IVEY-9B13A031-EMarketingA local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively ...Desde 8,20 €
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Ions Consulting: The MP^2 Training Program
June Cotte; Seung Hwan (Mark) LeeCaso IVEY-9B07C029-ELiderazgo y Dirección de personasThe recently hired human resources (HR) director had to come up with a program that would meet the needs of transferring knowledge from older, more experienced project consultants to the junior and newly hired inexperienced associates. The HR director designed a program called the Mentoring Management Project for Professionals (MP^2). The program met with great resistance from all levels of the organization, which made the development and the imp...Desde 8,20 €
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SickKids Hospital and Dairy Queen: Miracles from Treats
June Cotte; Marilyn Fertile; David Fisher; Derek Howe; John Hunt; Paola MarignaniCaso IVEY-9B13A002-EMarketingThe SickKids Foundation, the fundraising arm of the Hospital for Sick Children in Toronto, Ontario, works with Dairy Queen and the Children's Miracle Network on an annual event called Miracle Treat Day. On that day, proceeds from Dairy Queen Blizzard sales are donated to children’s hospitals across North America. But the cause-related marketing program has had unequal success: the amount raised in Toronto is less than what is raised in many other...Desde 8,20 €
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Gucci’s Turnaround: Repositioning and Rebuilding the Company - Teaching Note
June Cotte; Jessica ZhangNota del Instructor IVEY-8B18A056-EMarketingTeaching note for product 9B18A056.Desde 0,00 €
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Intrigue Media: Growing the Video Advertising Network
June Cotte; Ken MarkCaso IVEY-9B20A023-EIniciativa emprendedora, MarketingGuelph-based Intrigue Media (Intrigue), a marketing agency, has built a wholly-owned and operated network of 200 television screens in high-traffic consumer environments in Southwestern Ontario. The network reaches 1.5 million potential customers per month, and targets local small businesses wanting to expand their customer base. The business development manager at Intrigue has been tasked with developing a business plan to grow this video advert...Desde 8,20 €