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Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCaso IVEY-9B01AS16Iniciativa emprendedora, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Desde 8,20 €
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Marketing Management
Michael R. PearceNota técnica IVEY-9B08A015-EConocimiento y comunicación, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Desde 8,20 €
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Espresso House
de Santiago, Rafael; Carreras, Julián; Palaniswami, Ramesh; Vilà, JenniferCaso AD-390-EAnálisis de decisiones, Finanzas, Iniciativa emprendedoraThe financial attractiveness of branded coffee shops attracted investments from the private equity industry in 2005. The case analyzes how Palamon Capital Partners, a private equity firm, used quantitative analysis to assess the risk of a 5-year growth investment in Espresso House, a branded coffee shop chain in Sweden.Desde 8,20 €
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Bundesautobahnen Group
de Santiago, Rafael; García Centenera, Iñigo; Izquierdo, DavidCaso AD-367-EAnálisis de decisionesBundesautobahnen Group, a German construction company, has won a public tender to build (the first stretch of) a freewayan expressway between Berlin and Bremen, with a budget of 170 million of euros. The company neededs to optimize the costs, matching the estimates offered in the tender and improving the project's margin. One of the most important stages was the optimization of the earthwork along the route.Desde 8,20 €
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Continuous Discounting
de Santiago, RafaelNota técnica ADN-285-EAnálisis de decisiones, FinanzasThis technical note discusses how discounting works when it is done for periods shorter than a yearDesde 8,20 €
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Present Value Tables
de Santiago, RafaelNota técnica ADN-275-EEconomía, FinanzasThese tables provide the values used to discount monetary when the cash flows span several periods. The first table shows the value of having 1 euro n years from now, at different discount rates. The second table shows the present value of receiving 1 euro each year during n years, at different discount rates.Desde 8,20 €
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WoKou Robotics
de Santiago, RafaelCaso AD-372-EAnálisis de decisiones, Servicios y operacionesWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Desde 8,20 €
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ASCII Electronics
de Santiago, RafaelCaso AD-328-EContabilidad y control, FinanzasThe case describes a small electronics company whose manager needs to analyze the financial information available at the end of the year in order to improve operations and determine his employees' bonuses. With so many records in the spreadsheet, he needs to summarize the information in such a way that his analysis is meaningful. The case is meant to use some advanced Excel functions (like VLOOKUP, MATCH and OFFSET), and to introduce Pivot Tables...Desde 8,20 €
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Kahrvinger (B)
de Santiago, RafaelCaso ADE-35-EEconomía, FinanzasBased on the case Kahrvinger AS, this exercise provides an introduction to simulation techniques. The exercise provides a simple, yet powerful setting in which to carry out a more thorough analysis of an investment decision. A first stpe would be to carry out sensitivity analysis, and then to compare its results with those of scenario simulation.Desde 5,74 €