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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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E+Co: The Path to Scale (B)
Oana Branzei; Kevin McKagueCaso IVEY-9B07M055-EDirección estratégica, Iniciativa emprendedoraThis B case presents a conversation between E+Co's co-founders and an employee in Latin America who had raised the tough question of scale at E+Co's 2006 annual retreat. One of the co-founders' response for getting E+Co 10 times more impactful in emerging economies was to adopt what he called a "strategy of wedges." Also presented is a set of complementary strategies that together could help achieve steady local impact and rapid growth. The conve...Desde 5,74 €
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCaso M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Desde 5,74 €
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCaso IVEY-9B07M054-EDirección estratégica, Iniciativa emprendedoraThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Desde 8,20 €
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A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale
Oana Branzei; Kevin McKagueCaso IVEY-9B07M059-EDirección estratégica, Iniciativa emprendedoraThe founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and brin...Desde 8,20 €
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Honey Care Africa (C): Growth Alternatives
Oana Branzei; Michael ValenteCaso IVEY-9B07M024-EDirección estratégica, Iniciativa emprendedoraThis is a supplement to Honey Care Africa (A): A Different Business Model.Desde 5,74 €
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Competing for Development (C): Success, Bittersweet
Oana Branzei; Samer AbdelnourCaso IVEY-9B08M063-EDirección estratégicaThis supplement to Competing for Development (A): Fuel Efficient Stoves for Darfur (A), product 9B08M061 provides a summary of the dynamic interaction between the key players from 2007 to 2008 and offers students a new decision point for how CHF Sudan could harness the momentum of change moving forward.Desde 5,74 €
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City Water Tanzania (C): Striking a Deal
Oana Branzei; Kevin McKagueCaso IVEY-9B07M027B-EDirección estratégicaThis is a supplement to City Water Tanzania (A): Water Partnerships for Dar es Salaam, product #9B07M025 and is a two-part role-play. In this part (B) role-play, students take the position of Cliff Stone, Biwater's former director of sales for Africa and now chief executive officer of City Water's management.Desde 5,74 €
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City Water Tanzania (C): The Private Sector Experiment
Oana Branzei; Kevin McKagueCaso IVEY-9B07M027A-EDirección estratégicaThis is a supplement to City Water Tanzania (A): Water Partnerships for Dar es Salaam, product #9B07M025 and is a two-part role-play. In this part (A) role-play, students take the position of Edward Lowassa, Tanzania's Minister of Water.Desde 5,74 €
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCaso M-1275-ELiderazgo y Dirección de personas, Marketing, Servicios y operacionesIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Desde 8,20 €