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El negocio de dióxido de titanio de Du Pont (E)
Ghemawat, PankajCaso HBS-309S14Dirección estratégicaProporciona a los estudiantes la oportunidad de realizar un seguimiento de la evolución de la industria con el tiempo, para explorar el papel que puede desempeñar en la señalización de dicha evolución, y para construir y validar escenarios de la industria.Desde 5,74 €
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Adaptation: Adjusting to Differences: Strategies for Global Value Creation
Ghemawat, PankajCapítulo de Libro HBS-2621BC-EDirección estratégicaThis chapter focuses on adaptation strategies for adding value in the face of large cross-border differences, exploring in detail the strategies of the world's ten largest competitors in the major home appliance industry. This chapter was originally published as chapter 4 of "Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter."Desde 8,20 €
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Differences Across Countries
Ghemawat, PankajCapítulo de Libro HBS-2619BC-EDirección estratégicaThis chapter enumerates the reasons that borders still matter and classifies them in terms of the cultural, administrative, geographic, and economic distances between countries. This chapter was originally published as chapter 2 of "Redefining Global StraDesde 8,20 €
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CSTAR
James E. Hatch; John S. Haywood-Farmer; Michael J. Rouse; Virginia Ritchie; Lyndsay Passmore; Leah HillierCaso IVEY-9B09M017-EDirección estratégica, Iniciativa emprendedoraCanadian Surgical Technologies and Advanced Robotics Centre (CSTAR) had had a successful year during which its new director had ensured that CSTAR's budget deficit was on target to be reduced by 50 per cent. CSTAR still faced significant hurdles to becoming financially stable and a leader in minimally invasive surgery (MIS). The director wanted CSTAR to be financially self-sustainable within two years, and identified goals to overcome these hurdl...Desde 8,20 €
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Fast Fashion (Spanish version)
Ghemawat, Pankaj; Nueno Iniesta, Jose LuisCaso HBS-704S02Dirección estratégicaFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. Bu...Desde 8,20 €
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Etrip
John S. Haywood-Farmer; Julian Heere; Robert SpitalarCaso IVEY-9B09D002-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn February 2008, the chief executive officer (CEO) of Fly Open Sky Ltd. was finalizing a business plan for Etrip, a proposed online travel startup in the European travel market. He wanted to use the plan to convince investors to commit $100,000, which would provide the first round of financing in a lead up to a further investment of $500,000. The CEO had a vision of developing Etrip as a superior online travel reservation system and desired to i...Desde 8,20 €
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El liderazgo en Internet (B): Barnes & Nobles contra Amazon.com en 2005
Ghemawat, PankajCaso HBS-706S02Dirección estratégicaComplementa el caso (A). Una versión reescrita de un suplemento antes.Desde 5,74 €
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Barnes & Noble vs. Amazon.com (Spanish version)
Ghemawat, Pankaj; Baird, BretCaso HBS-703S47Dirección estratégicaDescribes the attempt of a traditional retailer, Barnes & Noble, to counter the challenges posed by an Internet-based start-up, Amazon.com.Desde 8,20 €
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Revitalizar Philips (A)
Ghemawat, Pankaj; Lupu, Raluca; Herlicq, Bruno; Nueno, PedroCaso E-54Iniciativa emprendedoraDespués de un 2000 brillante, Philips está haciendo frente a las dificultades de una ralentización económica mundial que ha golpeado duramente el sector de la tecnología particularmente, y al cambio de consejero delegado. En 2002, el presidente y consejero delegado de Philips, así como el equipo de la alta dirección, deben reformular su estrategia para revitalizar a la compañía.Desde 8,20 €
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Revitalizar Philips (B)
Ghemawat, Pankaj; Herlicq, Bruno; Lupu, Raluca; Nueno, PedroCaso E-55Iniciativa emprendedoraVéase el caso Revitalizar Philips (A).Desde 5,74 €