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Evelynn by Nicole Snobelen: The Market Opportunity
Ian Dunn; Jessica WelshCaso IVEY-9B20B008-EContabilidad y control, Iniciativa emprendedoraEvelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the WesDesde 8,20 €
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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M059-EDirección estratégicaPrimark was a low-cost, fast-fashion clothing retailer headquartered in the United Kingdom. The company’s low-priced clothing enticed consumers, but it also attracted criticism for exploitative labor practices in the low-cost economies where Primark’s manufacturing was outsourced. However, Primark believed that it created jobs in low-cost economies, and its low prices were the result of efficient initiatives such as no online presence and limited...Desde 8,20 €
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India Post
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B13M119-EDirección estratégicaThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Desde 8,20 €
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Shop Thursdays: Post COVID-19 Strategy
Ian Dunn; Holli GreenwaldCaso IVEY-9B21B008-EContabilidad y controlIn mid-2020, the co-founder of online and brick-and-mortar womenswear boutique Shop Thursdays in Toronto, was considering how to best position her business for growth when the COVID-19 global pandemic was resolved. The boutique, which had two brick-and-mortar locations in addition to its online presence, provided its customers with the latest and trendiest styles. When the COVID-19 pandemic forced all non-essential business to close their doors, ...Desde 8,20 €
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Ferknot
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B13B007-EContabilidad y control, Iniciativa emprendedoraThe president of a new venture that sells a high-quality men's made-to-measure clothing line is considering opening the company’s first retail store in the downtown core of major city. He wants to grow the business to become the next big luxury fashion brand, and he believes that opening a flagship retail store is a logical step, but he first wants to analyze its financial feasibility and the investments required to pursue this strategy. The anal...Desde 8,20 €
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Indigo Airlines
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B13M033-EDirección estratégicaThe case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. The strategies adopted by Indigo Airlines to reduce its oper...Desde 8,20 €
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Best Financial Services Inc.
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B09B010-EContabilidad y control, Iniciativa emprendedoraThe founder and sole shareholder of a financial planning company must decide whether to hire a new advisor or purchase a block of business from another financial planner. Students are asked to perform an industry analysis, a corporate size-up and consumer analysis. Students are also required to complete a statement of cash flows, a financial ratio analysis and a differential analysis. Students must design a marketing plan and prepare projected fi...Desde 8,20 €
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Cool Moose Creamery
Elizabeth M.A. Grasby; Ian DunnCaso IVEY-9B10B013-EContabilidad y control, Iniciativa emprendedoraThe owner/operator of an ice cream store has an opportunity to expand his product line to include soft-serve ice cream. He needs to analyze the costs and benefits of purchasing either a new or used single-head or triple-head soft-serve ice cream machine. He also wants to continue growing the business and he wonders about the best way of going about it. Students are asked to (1) perform a business size-up; (2) analyze the addition of soft-serve ic...Desde 8,20 €
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BigBasket.com
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B15M010-EDirección estratégicaIn India, customers were used to the idea of buying groceries in stores. BigBasket.com, India’s first online grocery retailer, was set to break this mindset. Customers were signing up at an aggressive rate based on word-of-mouth. With a commitment to provide a top-quality product assortment at competitive prices, BigBasket successfully provided last-mile delivery to customers across Bangalore, Hyderabad and Mumbai. While traditional brick and mor...Desde 8,20 €
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OYO: Global Expansion
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B19M123-EDirección estratégica, Iniciativa emprendedoraBetween 2016 and 2019, the India-based budget hotel start-up Oravel Stays Private Limited (OYO) expanded into nine countries, including the United Kingdom and the United States. However, OYO faced several crises in its home country: contracted hoteliers oDesde 8,20 €