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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
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Pitching J.Crew Maternity Apparel to Mickey Drexler - Teaching Note
Farris, Paul W.; Raggio, Randle D.Nota del Instructor DARDEN-M-0854TN-EMarketingTeaching note for product M-0854Desde 0,00 €
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Pitching J.Crew Maternity Apparel To Mickey Drexler
Farris, Paul W.; Raggio, Randle D.; DesMarteau, Patrick; Mazakov, Alex; Murphy, LindsayCaso DARDEN-M-0854-EMarketingBy mid-2012, Lindsay Murphy, a sales associate from an East Coast store, had repeatedly heard women wishing that J.Crew offered maternity wear. She thought it was an interesting possibility. After all, why should a woman have to leave the brand in order to find attractive clothes that fit while she was pregnant? To evaluate her idea, Murphy would have to determine whether a maternity line would help the brand and then sell her recommendation to C...Desde 8,20 €
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Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCaso DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Desde 8,20 €
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Country Market Collection: A Case of Channel Conflict
Whitler, Kimberly A.; Raggio, Randle D.Caso DARDEN-M-0942-EMarketingAshton Thyme, an upscale furniture boutique in Athens, Georgia, has been granted exclusive territory to sell antique-reproduction furniture from Country Market Collection. But a customer has found the same Country Market Collection products Ashton Thyme carries for a lower price online. The customer offered Ashton Thyme the opportunity to match the online price, which the manager declined. This situation prompts an angry call from the manager to ...Desde 8,20 €
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Ministry of Finance, Japan
David M. Currie; Laurel AdamsCaso IVEY-9B08M013-EDirección estratégicaIn June 1997, the Bank of Thailand must decide whether to continue or to abandon the peg of the baht to the U.S dollar. Recent economic performance in Thailand has caused speculation that the central bank will abandon the currency peg, but the bank's stated policy for many years has been that it will maintain the peg. Background about the Thai economy is presented in the core case, product 9B01M025. Other cases enable students to play roles of im...Desde 8,20 €
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Estimating Demand in Emerging Markets for Kodak Express
Ilan Alon; David M. CurrieCaso IVEY-9B11A026-EDirección estratégica, Iniciativa emprendedora, MarketingAn executive must estimate the demand for Kodak Express outlets in various developing countries based on socioeconomic and demographic data about the countries. The case requires students to think about how to transform data on a national scale (GDP per capita, population, income distribution) into a form that is meaningful for a managerial decision — here, the number of outlets that could be supported by a country’s market demographics. In this ...Desde 8,20 €
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Black River Farms - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B17B021-EContabilidad y controlTeaching note for product 9B17B021.Desde 0,00 €
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Goats: The Green Alternative (A) - Teaching Note
David M. Currie; Kyle S. MeyerNota del Instructor IVEY-8B11B018-EIniciativa emprendedora, Servicios y operacionesTeaching note for product 9B11B018.Desde 0,00 €
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Goats: The Green Alternative (C)
David M. Currie; Kyle S. MeyerCaso IVEY-9B15D001-EIniciativa emprendedora, Servicios y operacionesThe operator of a dairy farm in Tennessee has begun renting goats for landscaping (see Goats: The Green Alternative (A) 9B11B018). The business proved successful so he considered expanding the operation (see Goats: The Green Alternative (B) 9B11B025). Now, he consults with a statistician to learn how to incorporate uncertainty into the decision about expanding. The case incorporates three types of uncertainty into a spreadsheet analysis of the ex...Desde 5,74 €