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Netflix: The Public Relations Box Office Flop
Jana Seijts; Paul BigusCaso IVEY-9B12M049-EDirección estratégica, Liderazgo y Dirección de personas, MarketingOn the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated became witness to growing public discontent and media criticism directed at the company. The previous evening, the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun out and renamed Qwikster. The move would le...Desde 8,20 €
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Lac-Megantic Train Derailment: Putting Out the Fires (A)
Jana Seijts; Paul BigusCaso IVEY-9B13M135-EDirección estratégicaIn the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Mégantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but t...Desde 8,20 €
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Canadian Cancer Society: Fundraising Controversy
Jana Seijts; Paul BigusCaso IVEY-9B11M098-EDirección estratégicaOn July 6, 2011, the communication director for the Canadian Cancer Society (CCS) in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget and how the CCS allocated millions of dollars each year. The article provided details on how the proportion of donation money that the CCS spent on cancer research each year had decreased fro...Desde 8,20 €
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Domino’s Pizza
Jana Seijts; Paul BigusCaso IVEY-9B11C016-EDirección estratégica, Liderazgo y Dirección de personasThe vice president of communications of Domino’s Pizza International faced a significant threat to his company’s reputation due to negative social media exposure. A video had been posted on YouTube two days earlier by a Domino’s employee that showed two Domino’s employees at a North Carolina franchise tampering with customers’ pizza and sandwich orders. The employee stuck cheese up his nose, sneezed on the food prior to boxing it up, and could be...Desde 8,20 €
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Ontario Place Revitalization (Spanish version)
Mary Gillett; Paul BigusCaso IVEY-9B12MS087Dirección estratégicaIn 2012, the Ontario provincial government announced that after 41 years in operation, the iconic Toronto tourist attraction Ontario Place would be shut down. The immediate closing would save the province and tax payers an estimated $20 million a year and eliminate at least 48 full-time jobs and 600 summer positions in the process. Ontario Place attendance had dropped sharply from an average of three million visitors during the early 1980's, to j...Desde 8,20 €
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Ontario Place Revitalization
Mary Gillett; Paul BigusCaso IVEY-9B12M087-EDirección estratégicaIn 2012, the Ontario provincial government announced that after 41 years in operation, the iconic Toronto tourist attraction Ontario Place would be shut down. The immediate closing would save the province and tax payers an estimated $20 million a year and eliminate at least 48 full-time jobs and 600 summer positions in the process. Ontario Place attendance had dropped sharply from an average of three million visitors during the early 1980's, to j...Desde 8,20 €
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Greenpeace's Unfriend Coal Campaign and Facebook
Michael Sider; Paul BigusCaso IVEY-9B12M011-EDirección estratégica, Liderazgo y Dirección de personasFacebook’s director of policy communications was faced with a situation caused by a YouTube video posted by the non-governmental organization (NGO) Greenpeace. This video publicly critiqued the environmental sustainability of Facebook’s decision to build a new data centre, its main objection being that the new facility would be connected to a local utility provider that supplied electricity mainly from the burning of coal, one of the largest sour...Desde 8,20 €
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Bunny Butcher: PETA Protests Donna Karan New York
Michael Sider; Paul BigusCaso IVEY-9B11M095-EDirección estratégica, Liderazgo y Dirección de personasNovember 29, 2010, was “Cyber Monday,” one of the busiest online shopping days of the year, with the potential to approach $1 billion in online sales in North America. The chief designer of fashion company Donna Karan New York (DKNY) was facing a difficult situation. On this particular Cyber Monday, activists for the animal rights group People for the Ethical Treatment of Animals (PETA) had posted simultaneous messages on DKNY’s Facebook page. An...Desde 8,20 €
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City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCaso IVEY-9B10M102-EDirección estratégicaOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Desde 8,20 €
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCaso IVEY-9B11M078-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Desde 5,74 €