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ideaForge: Mechanical Charger
Atanu Adhikari; Rama DeshmukhCaso IVEY-9B12A013-EDirección estratégica, Iniciativa emprendedora, MarketingIn an era of ever-changing technology, the challenge for a social entrepreneur is to cope with the fast pace of change. With a concern for the environment and energy conservation, the entrepreneur in this case became an entrepreneur with the development of a new product – a mechanical charger. His company, ideaForge, manufactured and sold two types of products: mechanical chargers and other conventional chargers such as bike chargers. The mechani...Desde 8,20 €
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Orchid Ecotel: Leveraging Green Hoteling as Core Competency
Rama Deshmukh; Atanu AdhikariCaso IVEY-9B11A045-EDirección estratégica, Iniciativa emprendedora, MarketingVithal Kamat, chairman and managing director of Kamat Hotels India Ltd., was a second-generation entrepreneur who has taken the Kamat Hotels brand to new heights. Kamat Hotels included five major verticals, from five-star luxury hotels (The Orchid Ecotels) to economy restaurants (Kamat Restaurants) catering to different customer segments. Kamat had ambitious plans for the expansion of every vertical using alternative growth strategies. However, t...Desde 8,20 €
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Tata Power: Corporate Social Responsibility and Sustainability
Rama Deshmukh; Atanu AdhikariCaso IVEY-9B10M013-EDirección estratégica, Iniciativa emprendedoraHIGHLY COMMENDED CASE - Indian Management Issues and Opportunities Runner-up, 2012 European Foundation for Management Development (EFMD) Case Writing Competition. The case describes the strategic dilemma involved in making a decision on the method of operation of the corporate social responsibility (CSR) department for one of the leading Indian multinational corporations, Tata Power Company (TPC) from Tata Group of Companies. TPC had undertaken t...Desde 8,20 €
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UTV and Disney: A Strategic Alliance (A)
Atanu Adhikari; Rama DeshmukhCaso IVEY-9B10M043-EDirección estratégicaIn 2006, the senior vice-president of business development and strategy has to decide whether UTV Software Communications Ltd. (UTV) should go ahead with a joint venture with Walt Disney Company (Disney) even if it means selling Hungama TV, the leading children's channel in India, to Disney. UTV was a large media company in India and had diversified interests, including TV content, movies, animation and new media content. Although UTV had opened ...Desde 8,20 €
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Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Atanu Adhikari; Seema LallCaso IVEY-9B20A046-EDirección estratégica, Iniciativa emprendedora, MarketingWow! Momo Foods Private Limited (Wow! Momo), a quick-service restaurant (QSR) chain, was a Kolkata-based start-up that sold a variety of momos, a Tibetan food. The restaurant’s specialty was a pan-fried variety of momos prepared to suit the Indian palate.Desde 8,20 €
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Linc Pen and Plastics Limited: Creating a Brand from a New Product
Atanu Adhikari; Seema LallCaso IVEY-9B21A003-EMarketingLinc Pen and Plastics Limited (LPPL) was a 40 year old Indian writing instruments company with a presence in over 50 countries through its sole brand Linc, a value brand that had a brand image of providing good quality products at a low price. Over the past year and half , LPPL had faced margin pressure due to a steep increase in the price of raw materials. In late 2019, Deepak Jalan, the managing director , decided not to disturb the brand equit...Desde 8,20 €
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Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Atanu Adhikari; Seema LallCaso IVEY-9B20A030-EDirección estratégica, MarketingIn mid-2019, the managing director of Switz Foods Pvt. Ltd. (SFPL), which owned the Mio Amore bakery brand, faced the dilemma of how to tackle its competition. Under a franchise agreement from 1989–2014, the company had manufactured and sold cakes and other food products in Eastern India under the Monginis brand name. Due to the managing director’s innovative and emotion-centric market positioning, Monginis quickly became the number one bakery br...Desde 8,20 €
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Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
S.P. Raj; Atanu AdhikariCaso IVEY-9B12A055-EMarketingThis case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more custom...Desde 8,20 €