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Bikes & Co. Ltd.: Business Turnaround - Teaching Note
Mani P Sam; Ramprasad GNota del Instructor IVEY-8B19M086-EDirección estratégicaTeaching note for product 9B19M086.Desde 0,00 €
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Mahindra & Mahindra Ltd.: Racing Towards Creative Disruptions
Nadeem Rizvi; Rojers P. JosephCaso IVEY-W24488-EDirección estratégicaMahindra & Mahindra Ltd. (M&M), an Indian automotive giant, was pursuing strategies to retain the leading position in the domestic automotive space. Traditionally an SUV manufacturer, M&M created a new vertical—Advanced Technology Solutions (ATS)—to spearhead technology development as a means of competing with the multinational companies entering India. ATS’s technology pursuits had already translated into several successful products; however, by...Desde 8,20 €
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Bikes & Co. Ltd.: Business Turnaround
Mani P Sam; Ramprasad GCaso IVEY-9B19M086-EDirección estratégicaIn 2013, Bikes & Co. Ltd., a business unit belonging to a multi-divisional organization in Nagpur, India, was rooted in the past and out of touch with the contemporary environment. A new chief executive officer had been charged with implementing strategic changes that would turn the unit around across the organization, in every function and department. These changes aimed to align the company with consumer expectations and behaviour, which was re...Desde 8,20 €
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Digital Publishing: Pothi.com
Rojers P. Joseph; Shishir K. JhaCaso IVEY-9B12M037-EDirección estratégica, MarketingPothi.com was a start-up publishing platform that offered print-on-demand (POD) self-publishing services for customers in the Indian market. In 2008, Pothi was launched during a digital transformation that gripped the worldwide publishing industry. Though Pothi had made steady progress in the two years it had been operating as a POD platform, the future remained uncertain, given that POD was a fairly new concept in India and that the country’s pu...Desde 8,20 €
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Guardian Lifecare: Customer Centricity as a Value Proposition
Swarup Kumar Dutta; Rojers P. JosephCaso IVEY-9B17A028-EDirección estratégica, Iniciativa emprendedora, MarketingIn December 2014, Guardian Lifecare Private Limited (Guardian), a pharmacy retail chain in India, was looking for ways to maintain its high growth in India’s emerging market. Riding a surge of growth in organized retailing, Guardian had become the second-largest player in the Indian pharmaceutical retail market within a decade of its launch. This market had been plagued by several structural weaknesses such as widespread sales of spurious and sub...Desde 8,20 €