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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Nota técnica DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Desde 8,20 €
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Tracy Chan: “We Need to Talk”
Jana Seijts; Paul BigusCaso IVEY-9B11C017-ELiderazgo y Dirección de personasTracy Chan, managing director of the Student Learning and Writing Services (SLWS) at St. Charles University in Calgary, Alberta, was faced with a difficult situation. Her newest employee, Michael Hinske, had just e-mailed her a list of faculty members he had contacted to educate on the SLWS writing program offered to graduate students. Chan quickly noticed that the faculty names were of individuals who had already been contacted. There was no ind...Desde 8,20 €
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Toyota: Accelerator Pedal Recall (B)
Jana Seijts; Paul BigusCaso IVEY-9B11M078-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Toyota: Accelerator Pedal Recall (A).Desde 5,74 €
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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCaso IVEY-9B20C033-EDirección estratégica, Liderazgo y Dirección de personasOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responDesde 8,20 €
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Research in Motion: Blackberry Blackout (B)
Jana Seijts; Paul BigusCaso IVEY-9B12M045-EDirección estratégica, Liderazgo y Dirección de personas, MarketingThis case is a supplement to Research in Motion: Blackberry Blackout (A).Desde 5,74 €
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La Maison Simons: The Bra Backlash - Teaching Note
Jana Seijts; Gerard Seijts; Benjamin BigioNota del Instructor IVEY-8B20C008-ELiderazgo y Dirección de personasTeaching note for product 9B20C008.Desde 0,00 €
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The Red Hen Controversy - Teaching Note
Jana Seijts; Benjamin BigioNota del Instructor IVEY-8B19M091-EDirección estratégicaTeaching note for product 9B19M091.Desde 0,00 €
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The Red Hen Controversy
Jana Seijts; Benjamin BigioCaso IVEY-9B19M091-EDirección estratégica, Iniciativa emprendedoraOn June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and ...Desde 8,20 €
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCaso IVEY-9B10M104-EDirección estratégica, Tecnologías de la informaciónThis case is a supplement to Nestlé: A Social Media Nightmare (A).Desde 5,74 €
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Qantas Airlines: Twitter Nosedive
Jana Seijts; Paul BigusCaso IVEY-9B12M110-EDirección estratégicaThe executive of Government and Corporate Affairs at Qantas Airlines faced a communication situation that was spiralling out of control. Qantas had launched a contest through the social media service Twitter, asking participants to use Twitter to describe their “dream luxury inflight experience.” However, the competition dissolved as thousands of people used the opportunity to express negative comments about Qantas. By the second day, nearly 15,0...Desde 8,20 €