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The Red Hen Controversy
Jana Seijts; Benjamin BigioCaso IVEY-9B19M091-EDirección estratégica, Iniciativa emprendedoraOn June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and ...Desde 8,20 €
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Netflix: The Public Relations Box Office Flop
Jana Seijts; Paul BigusCaso IVEY-9B12M049-EDirección estratégica, Liderazgo y Dirección de personas, MarketingOn the morning of September 19, 2011, the chief executive officer (CEO) of the online movie provider Netflix Incorporated became witness to growing public discontent and media criticism directed at the company. The previous evening, the CEO had announced on the company blog that Netflix would be splitting into two separate entities. With the proposed change, the Netflix DVD-by-mail service would be spun out and renamed Qwikster. The move would le...Desde 8,20 €
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Lac-Megantic Train Derailment: Putting Out the Fires (A)
Jana Seijts; Paul BigusCaso IVEY-9B13M135-EDirección estratégicaIn the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Mégantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but t...Desde 8,20 €
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Canadian Cancer Society: Fundraising Controversy
Jana Seijts; Paul BigusCaso IVEY-9B11M098-EDirección estratégicaOn July 6, 2011, the communication director for the Canadian Cancer Society (CCS) in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget and how the CCS allocated millions of dollars each year. The article provided details on how the proportion of donation money that the CCS spent on cancer research each year had decreased fro...Desde 8,20 €
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Domino’s Pizza
Jana Seijts; Paul BigusCaso IVEY-9B11C016-EDirección estratégica, Liderazgo y Dirección de personasThe vice president of communications of Domino’s Pizza International faced a significant threat to his company’s reputation due to negative social media exposure. A video had been posted on YouTube two days earlier by a Domino’s employee that showed two Domino’s employees at a North Carolina franchise tampering with customers’ pizza and sandwich orders. The employee stuck cheese up his nose, sneezed on the food prior to boxing it up, and could be...Desde 8,20 €
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RBC - Financing Oil Sands (B)
Michael Sider; Jana Seijts; Ramasastry ChandrasekharCaso IVEY-9B10M016-EDirección estratégica, FinanzasUnder pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems...Desde 5,74 €
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RBC - Financing Oil Sands (A)
Michael Sider; Jana Seijts; Ramasastry ChandrasekharCaso IVEY-9B10M015-EDirección estratégica, FinanzasUnder pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems...Desde 8,20 €
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Operation Greenwash Gold : Rio Tinto and the Tainted Medals
Jana Seijts; Benjamin BigioCaso IVEY-9B13C011-EDirección estratégica, Liderazgo y Dirección de personasRio Tinto, a major multinational mining company, signed a contract with the London Organizing Committee of the Olympic Games and the International Olympic Committee to supply all the gold, silver and copper for medals to be awarded at the London 2012 Olympic Games. Just three months before the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, combined with labour unions in Canada, Australia and ar...Desde 8,20 €
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Transkin Income Fund: Leading Entrepreneurial Teams
Gerard Seijts; Jana Seijts; Ken MarkCaso IVEY-9B09C016-ELiderazgo y Dirección de personasTranskin Income Fund provided freight transportation services in Canada and the United States. In mid February 2009, in response to a sharp fall in demand for transportation services due to the economic crisis, the chief operation officer had suggested that each of his six freight divisions and six support divisions and the corporate division should all implement a salary rollback. The chief operating officer (COO) believed that a strong message ...Desde 8,20 €
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City in Crisis: Michael Taylor
Jana Seijts; Paul BigusCaso IVEY-9B10M102-EDirección estratégicaOver the past four years the chief administrative officer (CAO) had worked hard to bring change to the city of Havenstock, Canada. Prior to his arrival at Havenstock in 2004, City Hall was awash in media scandal, secrecy, and suspicion. Moreover, the work environment at City Hall was plagued with closed-channel communication and a lack of trust between employees and management. Staff morale was low and the relationship with the press was tense. T...Desde 8,20 €