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Blizzard Entertainment, Inc.: Politics In Esports
Gerard Seijts; Jana Seijts; Benjamin BigioCaso IVEY-9B20C033-EDirección estratégica, Liderazgo y Dirección de personasOn October 8, 2019, Blizzard Entertainment Inc. (Blizzard), a subsidiary of one of the world’s largest video game companies, banned a popular player from participating in future video game tournaments for one year and stripped him of his winnings—a responDesde 8,20 €
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La Maison Simons: The Bra Backlash - Teaching Note
Jana Seijts; Gerard Seijts; Benjamin BigioNota del Instructor IVEY-8B20C008-ELiderazgo y Dirección de personasTeaching note for product 9B20C008.Desde 0,00 €
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The Red Hen Controversy - Teaching Note
Jana Seijts; Benjamin BigioNota del Instructor IVEY-8B19M091-EDirección estratégicaTeaching note for product 9B19M091.Desde 0,00 €
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The Red Hen Controversy
Jana Seijts; Benjamin BigioCaso IVEY-9B19M091-EDirección estratégica, Iniciativa emprendedoraOn June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic call from her chef told her that the White House press secretary, Sarah Huckabee Sanders, had just sat down to eat at Wilkinson's restaurant. Staff at the Red Hen were tense because they fundamentally disagreed with Sanders's support of the Trump administration on issues such as immigration and ...Desde 8,20 €
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Nestlé: A Social Media Nightmare (B)
Jana Seijts; Benjamin BigioCaso IVEY-9B10M104-EDirección estratégica, Tecnologías de la informaciónThis case is a supplement to Nestlé: A Social Media Nightmare (A).Desde 5,74 €
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Blizzard Entertainment, Inc.: Politics In Esports - Teaching Note
Gerard Seijts; Jana Seijts; Benjamin BigioNota del Instructor IVEY-8B20C033-ELiderazgo y Dirección de personasTeaching note for product 9B20C033.Desde 0,00 €
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La Maison Simons: The Bra Backlash
Jana Seijts; Gerard Seijts; Benjamin BigioCaso IVEY-9B20C008-EIniciativa emprendedora, Liderazgo y Dirección de personasLa Maison Simons was a successful 178-year-old, family-run fashion retailer with 15 locations across Canada and over CA$500 million in sales in 2018. On September 6, 2018, the president and chief executive officer (CEO), supported and approved the launch of a new marketing campaign featuring brassieres named after historic Canadian women. One of those women was the former chief justice of the Supreme Court of Canada, Beverley McLachlin. Within ho...Desde 8,20 €
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Nestlé: A Social Media Nightmare (A)
Jana Seijts; Benjamin BigioCaso IVEY-9B10M103-EDirección estratégica, Tecnologías de la informaciónAs the largest food and drink company in the world, Nestlé S.A. prided itself on a solid reputation built over the past 150 years. On March 17, 2010, the chairman of the board of directors was surprised by a YouTube video created by the environmental activist group Greenpeace. The graphic and provocative video criticized Nestlé for its use of palm oil in Nestlé products. It helped Greenpeace make a bold statement: Nestlé products were leading to ...Desde 8,20 €
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Operation Greenwash Gold : Rio Tinto and the Tainted Medals
Jana Seijts; Benjamin BigioCaso IVEY-9B13C011-EDirección estratégica, Liderazgo y Dirección de personasRio Tinto, a major multinational mining company, signed a contract with the London Organizing Committee of the Olympic Games and the International Olympic Committee to supply all the gold, silver and copper for medals to be awarded at the London 2012 Olympic Games. Just three months before the opening ceremonies, a coalition of non-governmental organizations, titled Operation Greenwash Gold, combined with labour unions in Canada, Australia and ar...Desde 8,20 €