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Sky Airline: Business Model Transformation and Future Challenges - Teaching Note
Tarzijan, Jorge; Koljatic, Matko; Ricart, Joan EnricNota del Instructor SMT-128-ESky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Desde 0,00 €