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Communicating Requirements With User Stories
Röthke, Claudia; Gregory, Robert WayneNota técnica SIN-60-EInnovación y cambio, Tecnologías de la informaciónIIn agile software development, user stories are the preferred way to communicate, discuss and prioritize requirements. For product managers, this is a crucial skill to convey user, market and stakeholder demands to the development team. This technical note gives an overview of how to structure and write user stories effectively.Desde 8,20 €
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneNota técnica SIN-56-EInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Desde 8,20 €
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Hypothesis-Driven Experimentation
Röthke, Claudia; Gregory, Robert Wayne; Káganer, EvgenyNota técnica SIN-57-EInnovación y cambio, Tecnologías de la informaciónWhen addressing customer needs through new offerings, it is essential to carry out hypothesis-driven experimentation and develop the kind of products that consumers really want. Often what you think customers want diverges substantially from what customers actually want. This technical note introduces and explains the essentials of hypothesis-driven experimentation, which is predicated on the idea of systematically and iteratively reducing uncert...Desde 8,20 €
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Agile Methodologies and Organizational Agility
Gregory, Robert Wayne; Röthke, ClaudiaNota técnica SIN-58-EInnovación y cambio, Tecnologías de la informaciónOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Desde 8,20 €
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaNota técnica SIN-58-PBInnovación y cambio, Tecnologías de la informaciónOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Desde 8,20 €
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Metodologías ágiles y agilidad organizativa
Gregory, Robert Wayne; Röthke, ClaudiaNota técnica SIN-58Innovación y cambio, Tecnologías de la informaciónLas organizaciones están experimentando un profundo cambio en la forma en que deben ofrecer valor a sus clientes. Los contextos y condiciones en que se desarrollan y entregan hoy en día las ofertas de valor han ido cambiado de forma drástica a lo largo de las últimas dos décadas, durante las que la tecnología digital ha ido confluyendo con los productos tradicionales hasta integrarse en las vidas cotidianas de los clientes. Aunque los enfoques cl...Desde 8,20 €