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Xiaomi Inc. in 2017
Burgelman, Robert; El-Baz, Ben; Zheng, Gang; Guo, YantingCaso SGSB-SM312-EDirección estratégicaThis case describes the renewed growth of Chinese smartphone maker Xiaomi in 2017, after suffering bruising setbacks at the hands of local competitors during the past two years. In 2017Q2, the company rejoined the top five rankings of the global smartphone market share. It also matched Samsung’s market share in India market in 2017Q3. The case highlights the company’s strategic adaptation in the two-year recalibration, with regards to global e...Desde 8,20 €
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Xiaomi Inc. in 2018 - An Update
Burgelman, Robert; Zheng, Gang; Guo, YantingCaso SGSB-SM313-EDirección estratégicaThe case describes Xiaomi’s IPO application in 2018, which sheds light on the company’s finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals Xiaomi’s revenue and profits from Internet services such as advertising and gaming on its MIUI user interface. Additionally, the case shows Xiaomi’s performance on the global smartphone market, showing a good year-over-year growth as...Desde 8,20 €