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Geosoft Inc.: Leading Across Cultures
Mary Weil; Darren Meister; Chitra P. ReddinCaso IVEY-9B17M064-EDirección estratégicaOn January 18, 2016, the chief executive officer and chief technology officer of Geosoft Inc. (Geosoft) met in Toronto, Canada, with the company’s executive team and regional directors for a critical three-day strategic planning session. Geosoft was a privately held, employee-owned, mid-sized global company that worked to help earth scientists and explorers make discoveries through innovative data solutions and services. The focus of the meeting—...Desde 8,20 €
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Tests and Triumphs in Telemedicine (A) and (B) (TN)
Matherne, G. Paul; Behrman, Katelyn; Shepard, Taylor AnneNota del Instructor DARDEN-E-0468TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for products E-0468 and E-0469Desde 0,00 €
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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCaso IVEY-9B16M002-EDirección estratégica, Iniciativa emprendedoraJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Desde 8,20 €
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation -Teaching Note
Matherne, G. Paul; Behrman, KatelynNota del Instructor DARDEN-E-0462TN-EÉtica empresarial y Responsabilidad Social CorporativaTeaching note for product E-0462Desde 0,00 €
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Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCaso IVEY-9B16M003-EDirección estratégica, Iniciativa emprendedoraJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Desde 8,20 €
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCaso IVEY-9B17M053-EDirección estratégica, Iniciativa emprendedoraIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Desde 8,20 €
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COVID-19 (B): "It's Like a War"
Matherne, G. Paul; Kessel, SamuelCaso DARDEN-E-0447-EÉtica empresarial y Responsabilidad Social CorporativaIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theDesde 5,74 €
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Tests and Triumphs in Telemedicine (A)
Matherne, G. Paul; Shepard, Taylor AnneCaso DARDEN-E-0468-EÉtica empresarial y Responsabilidad Social CorporativaIn this A case, it’s December 2019, and Dr. Carol Evans is preparing for a meeting with the leaders of Garfield Health Sciences (GHS) Center. She aims to persuade them to launch a full-fledged direct-to-consumer (DTC) telemedicine offering. Evans needs toDesde 8,20 €
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COVID-19 (A): How Did We Get Here and What Do We Do Now?
Matherne, G. Paul; Kessel, SamuelCaso DARDEN-E-0446-EÉtica empresarial y Responsabilidad Social CorporativaIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theDesde 8,20 €
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Tests and Triumphs in Telemedicine (B): Technology before Its Time or a Savior in a Crisis?
Matherne, G. Paul; Shepard, Taylor AnneCaso DARDEN-E-0469-EÉtica empresarial y Responsabilidad Social CorporativaIn the A case, Dr. Carol Evans is preparing for a December 2019 meeting with the leaders of Garfield Health Sciences (GHS) Center, about launching a full-fledged direct-to-consumer (DTC) telemedicine offering. This B case picks up a few months later, in MDesde 5,74 €