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Tilt, 9. Busting Myths in the Marketplace Wars
Dawar, NirajCapítulo de Libro HBS-0009BC-EMarketingChapter 9, Busting Myths in the Marketplace Wars (28 pages), launches a three-chapter section on strategic implications of a tilt strategy. The author challenges six assumptions about upstream business strategy and suggests new approaches. First, he explains that market leadership is determined by which product delivers the best on the critical criteria for that market. Second, he shows leading customer desires is the key to market success. Third...Desde 8,20 €
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Lessons from 9/11 (Spanish version)
Argenti, PaulArtículo HBS-R0212HLiderazgo y Dirección de personasMaintain high levels of visibility so that employees are certain of top management's command of the situation and concern; establish contingency communication channels and work sites; strive to keep employees focused on the business itself, because a sense of usefulness enhances morale and good morale enhances usefulness; and ensure that employees have absorbed the firm's values, which will guide them as they cope with the unpredictable.Desde 8,20 €
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Chapter Nine: LIE #9 Leadership is a thing
Buckingham, Marcus; Goodall, AshleyCapítulo de Libro HBS-1040BC-EForget what you know about the world of work. You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. This provocative, inspiring book shows that there are some big lies--distortions, faulty assumptions, wrong thinking--...Desde 8,20 €
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The HBR Guide to Better Business Writing: 9. Learn to Summarize-Accurately
Garner, Bryan A.Capítulo de Libro HBS-7746BC-EThe HBR Guide to Better Business Writing is a 21-chapter book written by Bryan A. Garner and published in 2013 by the HBR Press. The author presents strategies for developing and communicating a clear message, a model for the writing process, guidance on specific writing skills, techniques to engage the reader, and various forms of business communication. Includes examples and detailed suggestions. Chapter 9, Learn to Summarize-Accurately (3 page...Desde 8,20 €
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Strategy Execution Module 9: Building a Balanced Scorecard
Simons, Robert L.Caso HBS-117109-EDirección estratégicaThis module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-Desde 8,20 €
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Chapter 9: How to Write Decision Scenario Cases
Ellet, WilliamCapítulo de Libro HBS-1029BC-EThis chapter describes the five elements necessary to organize a decision scenario essay, the most important of which is providing the decision criteria. Chapter 4 of this book, which introduces how to analyse a case decision scenario, is complementary and should be used along with this chapter.Desde 8,20 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (A): The United States & Iraq, 1980 to 2002
Varley, Pamela; Westad, ArneCaso HBS-KS1267-EEconomíaThe U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case cover different parts of the ...Desde 8,20 €
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New Peril, Old Adversary: George W. Bush, 9/11, & Iraq (B): The Road to War, September 2002 to March 2003
Westad, Arne; Varley, PamelaCaso HBS-KS1268-EEconomíaSupplement to case KS1267. The U.S. choice to go to war with Iraq, beginning in March 2003, was enormously consequential. This two-part case, developed for an HKS course called "Power Shifts: Understanding Global Change Through History," goes back in time to trace the evolution of American policy toward Iraq prior to 9/11, and the shift in thinking that led to war with Iraq during the administration of George W. Bush. The two parts of the case co...Desde 5,74 €
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 9. Align Value, Profit, and People Propositions
Kim, W. Chan; Mauborgne, Renee A.Capítulo de Libro HBS-0029BC-EDirección estratégicaThe global phenomenon that has sold 3.5 million copies is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat com...Desde 8,20 €
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, 9. Performance Provided, Market Demand, and the Product Life Cycle
Christensen, Clayton M.Capítulo de Libro HBS-1113BC-EIniciativa emprendedoraIn this classic bestseller--one of the most influential business books of all time--innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right--yet still lose market leadership. Christensen explains why mosDesde 8,20 €