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The European Recycling Platform: Promoting Competition in E-Waste Recycling - Teaching note
Lee H; Shao MNota del Instructor SGSB-GS67TN-EServicios y operacionesThe European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as an alternative to the monopolistic e-waste takeback systems then existing in several European countries. ERP was based on the principle of producer responsibility, in which manufacturers...Desde 0,00 €
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Off Grid Electric: Strategic Financing For Growth - Teaching note
Siegelman, R; McAteer, ENota del Instructor SGSB-E556TN-EIniciativa emprendedoraThe Off Grid Electric case focuses on the creation, growth, and financing of the company from 2011 through the middle of 2014. The three cofounders saw an opportunity to provide solar electricity to much of Africa through their solar-as-a-service solution, which they launched in Tanzania in 2012. The Off Grid Electric business model was very capital intensive, and the new venture had several risks from the perspective of investors: market, busi...Desde 0,00 €
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Stripe: Increasing the GDP of the Internet - Teaching Note
Siegel, R; Kissick, RNota del Instructor SGSB-E601TN-EIniciativa emprendedoraIn 2009, brothers Patrick and John Collison began working on a start-up called Stripe that made it simple for companies to send and receive money around the world. By the end of 2016, Stripe had expanded far beyond an online payment mechanism. Fueled by a belief that the Internet and developers would drive rapid economic growth across the world, Stripe created tools for social commerce and online marketplaces, as well as products to facilitate ...Desde 0,00 €
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Zola - Teaching note
Foster, G; Rosenthal, SNota del Instructor SGSB-E623TN-EIniciativa emprendedoraThe case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process. With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola was described as the registry for Millenials. As the company achieved significant traction and looked to scale, it had to choose from three distinct strategic growth paths to pursue: 1) become the go-to ...Desde 0,00 €
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AB InBev: Brewing an Innovation Strategy - Teaching note
Siegel, R; Orleans, ANota del Instructor SGSB-E643TN-EIniciativa emprendedoraAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends – e.g. localization of consumption and rise of cr...Desde 0,00 €
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Ditto - Teaching Note
Fern Mandelbaum, Julieta DuekNota del Instructor SGSB-E508TN-EIniciativa emprendedoraThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen’s story: • How Doer...Desde 0,00 €
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SeaMicro - Moment of Decision - Teaching Note
Mark Leslie, Sara RosenthalNota del Instructor SGSB-E459TN-EIniciativa emprendedoraThis case, GSB No. E-459, explores the SeaMicro CEO’s decision of whether or not to sell the company in early 2012. SeaMicro, a developer of low-power servers, has risen quickly as an innovative and significant force in a server market dominated by giants, including HP and Dell. In the fall of 2011, the company is approached by AMD, the industry’s second largest microprocessor manufacturer behind Intel. AMD has faced challenging times in the rec...Desde 0,00 €
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Tiny Prints - Teaching note
Child, M; Rosenthal, SNota del Instructor SGSB-E426ATN-ELiderazgo y Dirección de personasThe Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007. The three cofounders bootstrapped the company from the beginning, primarily so that they could retain control over the decision-making and strategic direction of the company. While that decision allowed the cofounders flexibility and independence, it also led to capital constraints and a “good enough” culture that had ...Desde 0,00 €
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Stella & Dot - Teaching Note
Mike Child, Sara RosenthalNota del Instructor SGSB-E430TN-EIniciativa emprendedoraJessica Herrin, founder and CEO of Stella & Dot, started her entrepreneurial career as the co-founder of Wedding Channel, an experience which laid the foundation for her most recent venture, a direct sales jewelry business. Jessica’s main goal in launching the business was to provide women with an alternate career platform to run their own business under their own terms. The case describes the evolution of her company, from its modest start in J...Desde 0,00 €
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Wildfire Interactive Inc. (B) - Teaching Note
Foster, G; Luther, JNota del Instructor SGSB-E506BTN-EIniciativa emprendedoraAlain Chuard and Victoria Ransom reflected on their history as founders of Wildfire Interactive Inc. (Wildfire). Originally called Promotion Builder, Wildfire had evolved from an in-house marketing solution used by the duo’s adventure travel company to a multi-platform software program used by thousands of businesses globally. The Wildfire product enabled these customers to develop customized social-media marketing campaigns composed of video a...Desde 0,00 €