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Lily O’Brien’s: Thinking Inside the Box
Pons, Joe; Vance, Michelle; Donnelly, EoinCaso TLI-T-12021-EMarketingThree strategic developments were under consideration by the company. The first one contemplated the relaunch of chocolate bags for impulse purchases, a decision that would position the company in a large and growing category competing for shelf space with major brands like Mars, Cadbury and Nestle. An alternative option was to strengthen the company’s standing in the boxed chocolate market, its traditional field, where its premium position offer...Desde 8,20 €
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Lilly O’Brien’s: Thinking Inside the Box - Teaching Note
Kenny, PatrickNota del Instructor TLI-T-12021-TN-EMarketingThree strategic developments were under consideration by the company. The first one contemplated the relaunch of chocolate bags for impulse purchases, a decision that would position the company in a large and growing category competing for shelf space with major brands like Mars, Cadbury and Nestle. An alternative option was to strengthen the company’s standing in the boxed chocolate market, its traditional field, where its premium position offer...Desde 0,00 €