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Corning: 156 Years of Innovation
Bowen, H. Kent; Purrington, CourtneyCaso HBS-608108-EServicios y operacionesThe executive team at Corning has committed to double the rate of new business creation per decade, while at the same time growing the company's current businesses, including glass substrates for LCD displays. Their strategy, built on more than 150 years of successful innovation, is to invent "keystone components" which uniquely enable other companies' products and earn high margins from its proprietary technology. As part of the company's missio...Desde 8,20 €
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Cost Allocation to Product Units (I): Process Costing
Rosanas, Josep MariaNota técnica CN-156-EContabilidad y controlThis note first introduces the two basic systems for allocating costs to product units: process costing and job-order costing. Then, process costing is described in detail, including the calculation of equivalent units, allocation of costs to product units under FIFO and weighted-average methods, and journal entries of the operations.Desde 8,20 €
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCaso SI-156-EInnovación y cambioTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Desde 8,20 €
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Medtronic Inc.: From Corporate Mission to Organizational Culture (A)
Corrales A.; Melé, DomènecCaso BE-156-EÉtica empresarial y Responsabilidad Social CorporativaTwelve years after the foundation of Medtronic Inc. in 1949, Earl Bakken, one of its founders, wrote the Corporate Mission Statement of this company. Since then, this organization has been a mission-driven and values-centered organization with an adaptable business strategy. In 1989, Bill George, an admired manager, was appointed as President and Chief Operations Officer. Bill saw in Medtronic several outstanding features fully in line with his m...Desde 8,20 €
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Weizmann Institute - Creating the Future of Science (A)
Pujol, Laia; Alvarez de Mon, Santiago; Davila, AntonioCaso E-156-EIniciativa emprendedora, Innovación y cambio, Liderazgo y Dirección de personasSince its founding in 1934, the Weizmann Institute has stood out as one of the world's leading research centers. Its campus, 40 km from Tel Aviv, is an ideal environment for human creative genius to shine at its full potential. From the business management standpoint, what are some of the keys to its corporate culture? Where lies the secret behind its excellence? 1) Talent: Scouring the world in search of powerful minds hungry for knowledge. 2) T...Desde 8,20 €
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Giving Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoNota técnica DPON-148-ELiderazgo y Dirección de personasThe main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining feedback? What is the most appropriate method to prevent the recipient reacting emotionally...Desde 8,20 €
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Millennials and Technology
Stein, Guido; Martín, MiguelNota técnica DPON-138-EInnovación y cambio, Liderazgo y Dirección de personas, Tecnologías de la informaciónDesde 8,20 €
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Resilience
Plamenova Djourova, Nia; Ribera, AlbertoNota técnica DPON-348-ELiderazgo y Dirección de personasResilience is a psychological asset of indisputable importance both in terms of severe crises, as well as everyday setbacks, job demands, and chronic stress. This technical note aims to outline some key notions concepts from the research on resilience and provide guidelines for developing resilience in oneself and in others.Desde 8,20 €
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Self-control
Prat, Francesc; Angulo-Brunet, Ariadna; Ribera, AlbertoNota técnica DPON-126-ELiderazgo y Dirección de personasSelf-control is behavior determined by environmental factors that act as rewards that are distant in time or abstract in nature, not by immediate or specific minor rewards. This technical note discusses the notion of "self-control" from different perspectives. After defining the concept, it looks into the cause of self-control and what can be done to strengthen it. The paper also outlines the main benefits of this ability and ideas for developing...Desde 8,20 €
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Executive Coaching
Ortiz, Estíbalitz; Ribera, AlbertoNota técnica DPON-124-ELiderazgo y Dirección de personasThe purpose of this technical note is to explain what executive coaching at IESE consists of. To do this, the following points are dealt with: definition, origin, phases of a coaching process and specific features of executive coaching. Likewise, this article describes what the advantages are and what a participant can expect after deciding to take part in an executive coaching process on an IESE executive education program.Desde 8,20 €