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Amazon: Balancing Customer Centricity with Employee Engagement (Portuguese version, Portugal)
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCaso P-1165-PPInnovación y cambio, Servicios y operacionesAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Desde 8,20 €
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Parmareggio S.P.A.: O Líder mundial em queijo Parmesao
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-P-PPServicios y operacionesA Parmareggio foi fundada em 1983. Em 2004, o Consórcio Cooperativista Granterr adquiriu a totalidade do capital da empresa, conduzindo a uma mudança estratégica na empresa. Em 2016, a Parmareggio havia tornado-se no líder indiscutível na categoria graças ao seu compromisso de controlo abrangente da cadeia de abastecimento, à criação de uma marca, à publicidade e aos seus processos de inovação destinados a criar novos produtos que geravam novas o...Desde 8,20 €
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Biotecnol SA: Portugal exportador de biotecnología (Portuguese)
Lind, Andreas Gonçalves; Mira Delgado, Bernardo; Ramalho J.Caso AESE-P-A-548-PPContabilidad y controlO exemplo da Biotecnol ilustra o sucesso de uma empresa nacional com dimensão europeia na área da biotecnologia, criada por um grupo de académicos, que aplicando as suas competências na área de gestão, demonstraram ser capazes de comercializar Investimento e Desenvolvimento (I&D). A sustentabilidade dos projectos de I&D exigem uma investigação do mercado potencial dos seus produtos e serviços, estabelecendo uma ligação efectiva com o mundo da ciê...Desde 8,20 €
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Split One (B) (Portuguese Version, Portugal)
Riverola, JosepCaso P-1037-PPServicios y operacionesAn advertising business has based its capacity on market demand. This dynamic leads to a situation that it must overcome, avoiding the usual mistakes.Desde 5,74 €
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Granavista Sistemas (GV) (Portuguese Version, Portugal)
Riverola, Josep; Munoz-Seca, BeatrizCaso P-1036-PPServicios y operacionesGranavista specializes in the development and distribution of ERP systems (integrated software systems for business management). It works with a network of agents who carry out the installation in the clients' facilities. The case discusses the problems that arise in the relationship between the company and its agents when the latter perform the installation. The operating procedure is described and alternative solutions are proposed.Desde 8,20 €
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The Roaboke Island Ferry (Portuguese Version, Portugal)
Riverola, JosepCaso P-979-PPServicios y operacionesA company specializing in vehicle carriage by sea tries to determine the capacity that its ferries require to provide an adequate level of service.Desde 8,20 €
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Split One (A) (Portuguese Version, Portugal)
Riverola, Josep; Zschiesche A.Caso P-989-PPServicios y operacionesThe relationship marketing agency Split One is faced with a sharp increase in workload due to the consolidation of its customer portfolio. After analyzing the situation, Osu, one of the founding partners, is of the opinion that increasing the number of staff members could solve the problem over the short term. But he also wonders if this would hide internal organization problems and major commercial deficiencies.Desde 8,20 €
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCaso P-1157-PPDirección estratégica, Innovación y cambio, Servicios y operacionesThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Desde 5,74 €
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Omnichannel Strategy at Camper (Portuguese version, Portugal)
Martínez de Albéniz, VictorCaso P-1174-PPServicios y operacionesMiguel Fluxá, CEO of Camper, had just returned from a visit to a customer, who, in addition to selling Camper shoes, was delivering clothing from store to online customers. He found it to be an inspiring idea. Miguel rushed to see Sito Luis, Chief Commercial Officer (CCO) of Camper, to ask him whether it would be possible to connect Camper.com orders to stock from the Camper store network worldwide. Sito replied that, in principle, it should be p...Desde 8,20 €
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCaso P-1156-PPInnovación y cambio, Servicios y operacionesIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Desde 8,20 €