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M-Pesa - Mobile Banking in Kenya (Chinese Version)
Sieber, Sandra; Lago, Alejandro; GO, TimothyCaso SI-192-ZHInnovación y cambio, Servicios y operaciones, Tecnologías de la informaciónM-Pesa is an innovative mobile-phone-based money transfer service from Safaricom, the largest mobile network operator in Kenya. M-Pesa allows users with a national ID card or passport to deposit, withdraw and transfer money to other users easily via SMS. Originating from the idea of using mobile technology to help customers make payments to microfinance institutions, M-Pesa had transformed itself into a nationwide money transfer service used by m...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Aje: Selling Drinks to the Base of the Pyramid (Chinese Version)
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCaso M-1254-ZHMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Desde 8,20 €
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Carsharing in Barcelona: Avancar (Chinese Version)
Alegre, M.; Lago, Alejandro; Martínez de Albéniz, VictorCaso P-1088-ZHServicios y operacionesAvancar started offering car sharing services in Barcelona in 2004. As in most car sharing businesses, customers would typically make car reservations by the hour, and pick up and drop off the cars on their own (self-service). By 2008, the company had 2000 customers sharing more than 100 vehicles. As Avancar kept growing, it had the possibility of modifying the design of the service process and the management of its capacity. This was especially ...Desde 8,20 €
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Haier In Japan: An Ongoing Transformational Journey (Chinese Version)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, SebastianCaso DPO-464-ZHInnovación y cambio, Liderazgo y Dirección de personasFor Du Jingguo, president of Haier Asia, a lot had been achieved since Haier acquired Sanyo in Japan. Compared with the beginning of 2012, the year of the acquisition, employees' morale had been restored. People were generally motivated and saw a positive future for the company and their own careers. A new organizational structure based on the principles of self-managed units (ZZJYT) and the Rendanheyi principle had been created. Some units even ...Desde 8,20 €