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Advertising Makes Us Unhappy
Oswald, Andrew J; Torres, NicoleArtículo HBS-F2001B-EMarketingAds tell us about attractive new offerings we might want to try. But it could be they also make us feel discontent with what we currently have--and diminish our sense of well-being in the process. When researchers looked at survey data on the life satisfaction of nearly a million people in 27 European countries and compared it with the annual ad spending in those nations, they found an inverse relationship between the two. When ad spending went u...Desde 8,20 €
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The Vitality of Cities
Harvard Business ReviewArtículo HBS-F1212Z-EEconomíaHow 27 cities worldwide stack up on measures of international appeal--including number of hotel rooms, number of international tourists, airport activity, and international association meetings--and on livability: cultural vibrancy, quality of life, ease of driving and efficiency of public transportation. Overall, Paris and London rank first and second respectively, with New York in fifth place. Due to the highly graphical nature of the Vision S...Desde 8,20 €
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When Hiring Execs, Context Matters Most
Harvard Business ReviewArtículo HBS-F1705A-EIniciativa emprendedoraWhen choosing a CEO, boards typically take into account the particular circumstances the company faces: Is it in need of a turnaround, say, or will it be scaling for growth? But firms don't usually pay much attention to contextual challenges when hiring for and promoting people into lower-level leadership roles, instead preferring jack-of-all-trades candidates. A new study from CEB suggests that they will be more successful if they consider the s...Desde 8,20 €
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The Chairman of Ryohin Keikaku on Charting Muji's Global Expansion
Kanai, MasaakiArtículo HBS-R1801A-EThe idea behind Muji was to manufacture and sell beautiful, inexpensive housewares, food, and apparel that every Japanese consumer might need. In the late 1980s Muji sparked interest among British retailers at an exhibition of Japanese products, and a joint venture with Liberty ensued. By 1991 the brand had stand-alone stores in London and Hong Kong, and since then it has grown to 418 stores in Japan and 403 in 27 other countries. Yet the company...Desde 8,20 €
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The CEO of Bolthouse Farms on Making Carrots Cool
Dunn, JeffreyArtículo HBS-R1510A-EMarketingWhen Dunn became the CEO of Bolthouse, in 2008, he had 20 years' experience in the soft drinks industry. If Coca-Cola could persuade people to drink more than a billion servings of its soda each day, he wondered, why couldn't Bolthouse do the same for a vegetable? He and his team decided to use some of the tactics of junk food companies, which are experts in demand creation. "Eat 'Em Like Junk Food," Bolthouse's multimillion-dollar marketing camp...Desde 8,20 €
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The Leader's Calendar
Porter, Michael E.; Nohria, Nitin; Gentile, Tom; McGinn, Daniel; Higgins, SarahArtículo HBS-R1804B-EChief executives have tremendous resources at their disposal, but they face an acute scarcity in one critical area: time. This package examines the unique challenges CEOs face in deciding how to allocate it. In "How CEOs Manage Time," Harvard Business School's Porter and Nohria describe an in-depth 12-year study in which they tracked what 27 large-company CEOs did every hour for 13 weeks, and then interviewed them--and hundreds of other CEOs--abo...Desde 8,20 €
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How to Predict Turnover on Your Sales Team
Harvard Business ReviewArtículo HBS-F1704A-ECompanies worry about employee attrition, but it's especially costly in one function: sales. Estimates of annual turnover among U.S. salespeople run as high as 27%. A new study can help managers identify good salespeople who are at risk of quitting and take steps to retain them. Researchers examined more than two years' worth of data from a telecommunications company and created a quantitative model--the first of its kind--to predict which salesp...Desde 8,20 €
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Managing Our Way to Economic Decline (HBR Classic)
Hayes, Robert H.; Abernathy, William J.Artículo HBS-R0707L-EEconomíaThis article was originally published in July-August 1980 and was republished in July-August 2007 as an HBR Classic. This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. This article was controversial when first published in 1980. At the time, American business was suffering from marked deterioration in competitive v...Desde 8,20 €
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Sputtering R&D Machine (HBR Case Study and Commentary)
Craumer, Martha; Kelley, Tom; Pejovich, Philip; Duncan, Lewis; Kao, JohnArtículo HBS-R0208A-EConocimiento y comunicaciónHomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Cha...Desde 8,20 €
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Cómo gestionamos nuestro camino hacia la declinación económica
Hayes, Robert H.; Abernathy, William J.Artículo HBS-R0707LEconomíaEste artículo fue publicado originalmente en julio-agosto de 1980 y se volvió a publicar en julio-agosto de 2007 como un clásico de HBR. Este artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. Este artículo fue polémica cuando se publicó por primera vez en 1980. En ese momento, las e...Desde 8,20 €