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El futuro del consumo
D'Andrea, GuillermoArtículo ART-3121Marketing, Servicios y operacionesEl usuario del futuro vivirá pegado a la "tecnología ponible" -los wearables-, se moverá en coches autónomos y dedicará menos horas al trabajo. Ello ha modificado el patrón de consumo, que ahora es omnicanal. A partir de sus investigaciones sobre la evolución del sector minorista y los desafíos que supone la digitalización, Guillermo D'Andrea ofrece una serie de pistas para que las marcas y los comercios puedan adaptarse al consumidor del ...Desde 8,20 €
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Rethinking the Funnel for the Omnichannel Age
D'Andrea, GuillermoArtículo ART-3121-EMarketing, Servicios y operacionesWearables, self-driving cars, AI displacing people who will spend less time working and more time searching for memorable experiences to share on social media. These trends are already triggering a seismic shift in consumer patterns toward a constantly connected and engaged omnichannel model. From his research on retail sector trends and the challenges posed by digitization, the author offers a series of tips so that brands and businesses can ada...Desde 8,20 €
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Christie's: The Art of Lending
Allayannis, George (Yiorgos); Sesia, AldoCaso DARDEN-F-2065-EFinanzasThe partially fictionalized, field-based case focuses on the emergence of art finance, which provides liquidity to art collectors by structuring loans using pieces of art as collateral. Sayuri Ganepola, global managing director of art finance at Christie�s, has to decide whether to lend against a portfolio of art, and if so, what risks such a loan might entail, given her overall portfolio of art loans. Ganepola provides a view of art lending from...Desde 8,20 €
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The Art of Reinvention
IESE InsightArtículo ART-3058-EInnovación y cambio, Servicios y operacionesBy all accounts, the 80th anniversary exhibition of Pablo Picasso's "Guernica" has been a success, with thousands visiting daily and lines stretching round the block. What makes people want to line up to see an 80-year-old painting that in all likelihood they have seen before, if not in a museum, then in a coffee table book or online? To answer this, we look at what the Reina Sofia does to keep its offerings fresh, modern and interesting. After a...Desde 8,20 €
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www.dhonuk.com - Marketing Art in an Emerging Market
S. Ramesh Kumar; Shamit BagchiCaso IVEY-9B11A019-EMarketingShamit Bagchi, owner of the online art company Dhonuk, recognized that art was a niche market in India. He wanted to utilize psychographics in order to better understand art buyers and properly position his company, so he undertook a survey of art consumers’ behaviour. He believed that through selecting the appropriate demographic segments, analyzing his competition, and using the behavioural insights of the survey, he could create the proper pla...Desde 8,20 €
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The Structure and Functioning of Art Markets
Khaire, Mukti; Kenyon, EleanorCaso HBS-815042-EIniciativa emprendedoraThe production, valuation, and consumption of contemporary art are guided by cultural and economic forces that play out in primary and secondary markets. Artists seek the attention of art dealers, who, along with auction houses, play a large role in determining what is and is not innovative and important-and therefore valuable-in the market. Museums, collectors, and critics also play a significant role in affecting public perception and valuation...Desde 8,20 €
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APY Art Centre Collective: Taking Indigenous Art to the City
Theodore L. Hill; Sheri Lambert; Kathryn ReadyCaso IVEY-9B21M019-EDirección estratégicaIn early 2019, just a year after opening a gallery in Sydney, Australia, the elders of the APY Art Centre Collective proposed opening a second gallery in Adelaide, a much smaller city. The first year in Sydney had been profitable, in part due to an aggressive digital presence. The Collective had some seed money, an offer of a small gallery space, and the draw of serving a large number of the APY community who were residents in Adelaide. But the A...Desde 8,20 €
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The Art and Science of Target Setting
Franco-Santos, Mónica; Marcos, Javier; Bourne, MikeArtículo ART-1866-ELiderazgo y Dirección de personasThe recent economic crisis and the collapse of many financial institutions stand as living proof of the dangers of overly ambitious targets coupled with fat bonuses. Targets, at their best, can motivate people to succeed; at their worst, they induce employees to engage in dysfunctional behavior, leading to detrimental outcomes like those recently witnessed. How can companies get it right? The authors studied target-setting practices involving sal...Desde 8,20 €
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The Ullens Center for Contemporary Art
Khaire, Mukti; Dai, Nancy HuaCaso HBS-815022-EIniciativa emprendedoraSince its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture to hundreds of thousands of visitors each year." For the past six years, UCCA had worked with more than 100 artists and designers to present 87 art exhibitions and 1,826 public pro...Desde 8,20 €
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Paddle8: Painting a New Picture of the Art Market
Khaire, MuktiCaso HBS-812047-EIniciativa emprendedoraThe Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with well-known galleries to offer art works from their collections for sale on the Paddle8 website to carefully selected, globally-dispersed members. The firm aims to help galleries overco...Desde 8,20 €