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Fundamentos para la gestión en tiempos de crisis
Fernández, AlbertNota técnica ASNN-11Conocimiento y comunicación, Liderazgo y Dirección de personasNo siempre y no todas las organizaciones tienen en cuenta los fundamentos que requiere cualquier gestión empresarial. Los tiempos de crisis hacen que sea aún más fácil olvidarlos ... o quizás sea una buena oportunidad para recordarlos. Esta nota técnica revisa aspectos clave para gestionar en tres ámbitos, el negocio, su financiación y sus personas, teniendo también en cuenta cómo la crisis afecta a cada uno de los aspectos clave.Desde 8,20 €
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Route 11 Potato Chips
Wilcox, Ronald T.; Santos, Carlos MichaelCaso DARDEN-M-0810-EMarketingRoute 11 Chips, a regional potato chip company, is struggling with whether to reduce the number of flavors it markets. Additional flavors add operational cost, but management believes that some of the flavors are important to Route 11's brand image and that trimming the line might damage the brand. Route 11 has also taken a price increase recently and management is interested in finding out if there is additional room to raise prices. To analyze ...Desde 8,20 €
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Lessons from 9/11: Operations in times of crisis
Sabrià, Frederic; Lago, Alejandro; Krawchuck, FredArtículo 75533Servicios y operacionesOn the 20th anniversary of the September 11, 2001 terrorist attacks in the United States, it’s worth revisiting how leaders responded. That story contains useful lessons for distinguishing between clear, complicated, complex and chaotic situations, and managing the associated operations challenges accordingly.Desde 8,20 €
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Decide cómo actuar y piensa por ti mismo
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Stein, Guido; Weber, EricNota técnica ASNN-13Conocimiento y comunicación, Liderazgo y Dirección de personasLa complejidad y discrecionalidad de las decisiones directivas aconsejan dejarse de esquemas mentales preconcebidos, y usando lo que pueden tener de buenos, generar el propio "aparato de mirar" para las cuestiones no técnicas o de alta incertidumbre. Esta nota está basada en la nota "Piensa por ti mismo" de los mismos autores, ASNN-7.Desde 8,20 €
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Tilt, 11. Tilting Your Strategy and Organization
Dawar, NirajCapítulo de Libro HBS-0012BC-EMarketingIn Chapter 11, Tilting Your Strategy and Organization (14 pages), the author explains three underlying principles of creating downstream competitive advantage. First, opportunities for new strategies lie downstream with the marketplace and customer, not within the company. Second, strategy can create both sustainable and accumulative competitive advantage. Third, while some capabilities can be outsourced, such manufacturing and delivery, the cust...Desde 8,20 €
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Ya no eres un técnico: Directivos y técnicos: dos maneras de trabajar
Vázquez- Dodero, Juan Carlos; Fraguas, Rafael; Palencia, Luis; Rosenberg, Mike; Weber, Eric; Stein, GuidoNota técnica ASNN-14Liderazgo y Dirección de personasLos directivos toman decisiones cuyo contenido es el quehacer de sus dirigidos. Por su propia naturaleza, los directivos tratan con la libertad de sus dirigidos, lo que convierte sus decisiones en necesariamente prudenciales. Este caso está basado en el caso de Juan Carlos Vázquez-Dodero, Rafael Fraguas, Luis Palencia, Mike Rosenberg y Eric Weber, "Tú no eres un técnico", ASNN-8, IESE, 2005.Desde 8,20 €
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AIB Nagoya Conference 2011: After the March 11 Earthquake and Tsunami
Shige Makino; Cinty LiCaso IVEY-9B12M071-EDirección estratégicaOn April 13, 2011, slightly more than three months before an annual conference of the Academy of International Business (AIB) was to be held in Nagoya, the program chair of the conference had to decide whether to go ahead with the conference as planned after a massive earthquake struck Japan on March 11, triggering a horrendous tsunami and subsequent radiation leak after damaging a nuclear plant. Each challenge posed a threat to the successful op...Desde 8,20 €
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Israeli, Ayelet; Tauro, Danilo; Gulick, SarahCaso HBS-520087-EMarketingThis case provides a post-mortem of the advertising technology (adtech) company Sizmek. Sizmek grew via multiple acquisitions, with the vision of becoming an integrated adtech company that could leverage AI to buy digital media, while creating and serving display and video content. At its peak, one of its acquisitions had an IPO valuation of almost 1 billion dollars. However, Sizmek struggled with an integration that was taking longer than expect...Desde 8,20 €
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Chapter 11: Writing about Problem-Diagnosis Scenarios
Ellet, WilliamCapítulo de Libro HBS-1031BC-EThis chapter describes the four elements necessary to organize a problem-diagnosis scenario essay, the most important of which is providing a clear definition of the problem. Chapter 6 of this book, which introduces how to analyse a problem-diagnosis scenario, is complementary and should be used along with this chapter.Desde 8,20 €
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Lessons from 9/11 (Spanish version)
Argenti, PaulArtículo HBS-R0212HLiderazgo y Dirección de personasMaintain high levels of visibility so that employees are certain of top management's command of the situation and concern; establish contingency communication channels and work sites; strive to keep employees focused on the business itself, because a sense of usefulness enhances morale and good morale enhances usefulness; and ensure that employees have absorbed the firm's values, which will guide them as they cope with the unpredictable.Desde 8,20 €