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Betty's Wines: Ethical problems of an "organic" narcissistic entrepreneur
Vaccaro, AntoninoCaso BE-210-EÉtica empresarial y Responsabilidad Social Corporativa, Iniciativa emprendedora, Liderazgo y Dirección de personasBetty is a very famous wine entrepreneur who works in the natural/organic wine sector. Although she has gained outstanding international success, she struggles to manage her team. The case is based on the notes of interviews made with Betty and one of her collaborators as a part of a 4-year project in which IESE's Center for Business in Society explored ethical and responsibility issues in the organic wine-making sector. The information acquired ...Desde 8,20 €
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Counterfeits and E-Commerce: Why Even Build It?
Mani, Vidya; Thomas, Doug; Maiden, Stephen E.Caso DARDEN-OM-1753-EServicios y operacionesThis public-sourced case set in early 2021 examines the role counterfeiting has come to play in e-commerce, specifically at Amazon, which represents over one-third of the US online market. The case's protagonist is Amy Vega, who, along with Jason Larson, has cofounded a humidity-detection-device company with a product called the Hygro. Vega and Larson hope to sell the Hygro on leading e-commerce sites such as Amazon. But should they? Vega's res...Desde 8,20 €
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Compañía Minera Andec
Agell, PereCaso AD-210Análisis de decisiones, EconomíaAndec es una compañía minera que se encuentra ante la decisión de hacer uso o no de la opción de compra que tiene sobre unos terrenos en los que hay un yacimiento de magnetita, pues el plazo de dicha opción expira dentro de un par de meses. No se conoce exactamente la riqueza en magnetita del yacimiento, pero uno de los geólogos de la compañía conoce bien el terreno y tiene experiencia suficiente para dar una valoración subjetiva.Desde 8,20 €
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Harlequin Enterprises: Assessing e-Books
Rod E. White; Tony S. Frost; Ken MarkCaso IVEY-9B14M027-EDirección estratégicaHarlequin Enterprises is a well-known publisher of women's fiction and the global leader in series romance fiction. In 2013, e-book penetration of romance fiction has exceeded 50 per cent of unit sales. The vice-president of strategy is trying to make sense of the e-book opportunity and threat. She is wondering what impact e-books would have on Harlequin's business model: its relationship with authors, distributors and competitors.Desde 8,20 €
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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency
Vaccaro, AntoninoCaso BE-175-EAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
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«Food Service»: El auge de la comida fuera del hogar
Farrán, Juan; Llopis, JaumeNota técnica MN-210MarketingSe analiza la importancia del «food service» -consumo de alimentación y bebidas fuera del hogar- en España, comparando su evolución con la de otros países, así como los problemas y necesidades del sector, poniendo de manifiesto diversos temas de reflexión para el fabricante de productos alimentarios y planteando posibles soluciones para mejor adecuar al consumidor y al canal los productos que elaboran.Desde 8,20 €
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Raunchy E-mails, Too much Drinking and Dirty Dancing: A trilogy of sexual harassment cases across personal freedom, respect and decency (Portuguese Version, Portugal)
Vaccaro, AntoninoCaso BE-175-PPAnálisis de decisiones, Ética empresarial y Responsabilidad Social Corporativa"Raunchy E-mails, Too Much Drinking and Dirty Dancing" presents three sexual harassment-related cases which took place in a leading consulting firm, a retail company and a private bank, respectively. In the first case, a group of male consultants prepared an e-mail featuring the name, photo and department affiliation of about 12 female colleagues and asking other people to evaluate the attractiveness of each photo in order to obtain a "top ten"...Desde 8,20 €
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There Be Dragons
de Toro, Juan Manuel; Iniesta, FranciscoCaso M-1265Iniciativa emprendedoraLos amigos Ignacio Gómez Sancha e Ignacio Núñez, jóvenes ejecutivos de Madrid, decidieron convertirse en productores de cine tras una cena celebrada en la capital de España con motivo de la búsqueda de financiación para la última película de Roland Joffé. Una conversación larga y distendida entre el director y los dos Ignacios, hizo que éstos decidieran embarcarse en el proyecto, y se comprometieran a encontrar los recursos económicos necesarios ...Desde 8,20 €
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BE Oil
Murphy, Daniel; Lipson, Marc L.Caso DARDEN-GEM-0161-EEconomíaQuentin Bell, the owner of a small oil extraction firm, BE Oil, owns the rights to drill on six different wells. Drilling requires substantial up-front costs, and each well has different drilling costs and production capability. Bell’s challenge is to decide which wells to drill based on his expectation of the price of oil when it is extracted. The case was written for use in Darden’s global economies and markets (GEM) core course during a class...Desde 8,20 €