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Olam: On a New Course
Bell, David E.; Reinhardt, Forest L.; Shelman, MaryCaso HBS-513044-EMarketingTo maximize their effectiveness, color cases should be printed in color. From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production of packaged goods, shifting from its traditional focus on the midstream of the value chain. The case raises q...Desde 8,20 €
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Diageo: Innovating for Africa, Teaching plan
Bell, David E.; McLoughlin, Damien P.; Shelman, Mary; Otazo, AndrewNota del Instructor HBS-515056-EDirección estratégicaThis teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.Desde 0,00 €
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Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCaso HBS-718432-EDirección estratégicaThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Desde 5,74 €
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Jumia Nigeria: from Retail to Marketplace, PowerPoint Supplement
Casadesus-Masanell, RamonCaso HBS-718468-EDirección estratégicaPowerPoint slides for case 718401 and 718432.Desde 8,20 €
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Jumia Nigeria: from Retail to Marketplace (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenNota del Instructor HBS-718467-EDirección estratégicaTeaching note for cases 718401 and 718432.Desde 0,00 €
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Jumia Nigeria: from Retail to Marketplace
Casadesus-Masanell, Ramon; Arora, NamrataCaso HBS-718401-EDirección estratégicaFounded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria's oil-based economy. By 2016, however, Jumia's growth had begun to taper, hindered by plummeting oil prices, the subsequent economic downturn, and the pressure of Nigeria's limited retail ecosystem. In ad...Desde 8,20 €
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CAEI: Driving innvotaion and profitability in the agricultural sector
Villafuerte Martin, Antonio; De Cote, Jose AntonioCaso IIST-MI-157-E-EMarketingCAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated....Desde 8,20 €
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CAEI: Driving innvotaion and profitability in the agricultural sector. Teaching Note
Villafuerte Martin, Antonio; De Cote, Jose AntonioNota del Instructor IIST-MITN-157-E-EMarketingCAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated....Desde 0,00 €
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Tiburon
John S. Haywood-Farmer; Sean CautermanCaso IVEY-9B09D003-EDirección estratégica, Iniciativa emprendedora, Servicios y operacionesIn April, 2008, the president of Tiburon, a manufacturer of camouflage components based in the Dominican Republic, met with Tiburon's parent company and sole customer, GMA. GMA, based in Guelph, Ontario, was an equipment supplier to the United States Army. Tiburon had only been in business one month, and the president was analyzing the current production process in each of the Dominican and Guelph plants. There were noted differences between the ...Desde 8,20 €