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Diageo: Innovating for Africa, Teaching plan

Bell, David E. ; McLoughlin, Damien P. ; Shelman, Mary ; Otazo, Andrew

Reference: HBS-515056-E
Year: 2013
Number of pages: 6
Geographic Setting: Nigeria;Kenya;Africa;United Kingdom
Publication Date: Nov 12, 2014
Source: HBSP (USA)
Type of Document: Teaching Note
Industry Setting: Beverages;Agribusiness;Food

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Description

This teaching plan is designed to help students understand the challenges and opportunities of launching products and building businesses in developing markets.

Keywords

Business & government relations Developing countries General management Marketing Sourcing Strategy Supply chain management