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Challenging Sports Authority in Puerto Rico
Shirley Ann Molina; Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B15A024-EDirección estratégica, Iniciativa emprendedora, MarketingIn 2014, Shooting & Outdoor Distributor (SOD) was a Puerto Rican family-owned wholesale business selling sporting goods for hunting and fishing. After a year of working for the company, the operations manager was confronted with the arrival of a U.S. retail chain, Sports Authority (SA), to the Puerto Rican market. SA carried many sporting goods sold by SOD, as well as a number of brands under exclusive distribution agreements between SOD and its ...Desde 8,20 €
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Calle 13: The Urban Band Route to Fame
Valerie Rivera Lozada; Victor QuiñonesCaso IVEY-9B13A035-EMarketingA Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to ex...Desde 8,20 €
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Wal-Mart Puerto Rico: Promoting Development Through a Public-Private Partnership
Myrna Comas; Julia SagebienCaso IVEY-9B10M024-EDirección estratégica, Iniciativa emprendedora, MarketingSowing the Development of the Country (SDC) was a public-private partnership between Wal-Mart Puerto Rico (Wal-Mart PR), the island's Department of Agriculture as well as its Economic Development Bank (EDB), two NGOs Caborroje's Pro Salud y Ambiente (Caborroje's Pro Health and Environment) and ConectaRSE (a corporate social responsibility (CSR) promotion non-governmental organization(NGO)), and a group of local farmers. The objective of the proje...Desde 8,20 €
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Trouble in Paradise: Stakeholder Conflict in the Paseo Caribe Project
Gwendolyn Toro; Julia Sagebien; Victor QuiñonesCaso IVEY-9B10M018-EDirección estratégica, Iniciativa emprendedoraThe case centres on the many controversies surrounding the Paseo Caribe real estate development project in San Juan, the capital of Puerto Rico. The project developers had to contend with large demonstrations, civil disobedience, government intervention, legal proceedings and costly delays as a result of allegations that there had been multiple irregularities in the permit-granting processes and that the project had been built on public domain la...Desde 8,20 €
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From Patrimonio Hoy to Arte en Concreto: Tailoring a Social Responsibility Program at CEMEX Puerto Rico
Myrna Comas; Circe Niezen; Julia SagebienCaso IVEY-9B09M083-EDirección estratégica, Iniciativa emprendedoraThis case examines how CEMEX adapted its flagship corporate social responsibility (CSR) program (Patrimonio Hoy) to the specific socio-economic realities of Puerto Rico - Fundacion Arte en Concreto (the Foundation). The Foundation was a partnership between a number of entities in the private, public and not for profit sector. For CEMEX, the main partner and founder, Arte en Concreto provided a way to promote concrete as an art form while contribu...Desde 8,20 €