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Nykaa E-Retail Private Limited: Enduring COVID-19 and Preparing for the Future
Nirankush Dutta; Neha SharmaCaso IVEY-W31012-EAnálisis de decisiones, MarketingNykaa E-Retail Private Limited (Nykaa), an Indian e-commerce start-up catering to the beauty and personal care segment, was preparing for its IPO amid the uncertainty presented by the nationwide lockdown in India during the COVID-19 pandemic. Since only retailers selling essential goods were allowed to remain open during the strictest lockdown phase, Nykaa was not able to operate during the first three months of 2020. Nykaa had adopted an omnicha...Desde 8,20 €
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Narayana Hrudayalaya: Investment Decision
Sriram MahadevanCaso IVEY-W33861-EAnálisis de decisiones, FinanzasIn February 2023, a prominent retail investor was contemplating selling his investment in Narayana Hrudayalya Limited, one of India’s leading health care companies, when the stock price reached an all-time high of ₹800. The investor had initially bought the shares in 2017, when the price was ₹350 per share. On February 6, 2023, he came across an article about the company that discussed its future prospects, which prompted him to investigate the c...Desde 8,20 €
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DailyFish: Reinventing Customer Service Management
Srikandan Srinath S; Amol DhaigudeCaso IVEY-9B20E007-EAnálisis de decisionesDailyFish was an emerging e-commerce enterprise that was started in 2016 by Baby Marine Ventures, one of the largest exporters of frozen seafood from India. Subramanian Sankaran, Head of Loyalties and customer service management (CSM) was facing challenges related to increased missed calls in the call center that eventually led to a loss of sales opportunities. The chief executive officer of the company instructed Sankaran to reduce the waiting t...Desde 8,20 €
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WoKou Robotics
de Santiago, RafaelCaso AD-372-EAnálisis de decisiones, Servicios y operacionesWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Desde 8,20 €
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Haifolk 2012 Music Festival
de Santiago, RafaelCaso AD-332-EAnálisis de decisiones, Servicios y operacionesThe case describes the development of a company in Haifa, Israel, whose activity consists of organizing music concerts. Born as a small enterprise, it grew rapidly in just a few years. It now faces the challenge of streamlining the process of creating the concert lineup, taking into account the bands' popularity, venue capacity and so on.Desde 8,20 €
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Glitz Investments
Shelly Bajaj; Sean Bandyopadhyay; Srinivas Krishnamoorthy; Kyle MacleanCaso IVEY-9B19E013-EAnálisis de decisiones, Dirección estratégicaAn investment manager at Glitz Investments, a firm based in the United States with a focus on the entertainment industry, wanted to identify potential blockbuster movies in the Indian film industry for the firm’s potential investment purposes. The investment manager received a report compiled by analysts at the firm indicating that Bollywood would be an attractive industry for investment. The firm’s analysts had collected data but could the manag...Desde 8,20 €
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Namratha Oil Refineries Pvt. Ltd.: Tackling Oil Giveaway
Amol S. Dhaigude; Vasanth Kamath VP; Arun P. SasiCaso IVEY-9B19E022-EAnálisis de decisiones, Iniciativa emprendedoraIn March 2017, the director of operations at Namratha Oil Refineries Pvt. Ltd., a leading manufacturer and distributor of high-quality packaged coconut oil in southwest India, faced a challenge. Because of inefficiencies in the company’s packaging divisioDesde 8,20 €
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Manipal Power Laundry: Washing Out of Business
Amol S. Dhaigude; Vasanth Kamath VP; Sayan Mukherjee; Dhairya Patel; Anmol Marwah; Kiran R; Palak SethiCaso IVEY-9B20E004-EAnálisis de decisiones, Iniciativa emprendedoraThe owner of Manipal Power Laundry asked his nephew, an MBA student, for advice on the business. The company’s operational inefficiencies had led to high operating costs over time. Coupled with regulatory price caps, the situation made the business unsustainable. The owner asked his nephew to provide a solution that would benefit the company both in the short term and over the long term. After observing the various processes, collecting data, and...Desde 8,20 €
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AIESEC in Lebanon: Volunteer Engagement Policies
Alain Daou; Haitham Khoury; Mohammad JackwalaCaso IVEY-9B20E001-EAnálisis de decisiones, Dirección estratégicaOn July 3, 2018, the president of AIESEC in Lebanon was pacing around the lobby of the conference venue before the morning plenary session. As one of the world’s largest youth-run organizations, AIESEC developed the youth of the world by sending them on cross-cultural exchange programs. The Lebanon chapter of AIESEC was established in 2011 and grew steadily in its early stages, until it began struggling with commitment and motivation problems at ...Desde 8,20 €
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The Indian Premier League: Gauging Player Performance
Soumya Roy; Soumyadeep Kundu; Dipayan RoyEjercicio IVEY-W25528-EAnálisis de decisiones, MarketingIn May 2019, a senior analyst and blogger for a market research firm decided to analyze the performance and pay of various top-rated cricket players in the Indian Premier League. Teams usually spent millions of dollars acquiring players through auctions, and on coaches and other key personnel, as well as promotional campaigns. The analyst had started following the player auctions, where bids on some players had run into millions of US dollars. He...Desde 8,20 €