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Haifolk 2012 Music Festival
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Reference: AD-332-E
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Year: 2012
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Geographic Setting: Israel
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Publication Date: Oct 25, 2012
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Source: IESE (España)
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Type of Document: Case
Description
The case describes the development of a company in Haifa, Israel, whose activity consists of organizing music concerts. Born as a small enterprise, it grew rapidly in just a few years. It now faces the challenge of streamlining the process of creating the concert lineup, taking into account the bands' popularity, venue capacity and so on.