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Social Business at Novartis: Arogya Parivar, Teaching Note
Kramer, Mark R.; Porter, Michael E.Nota del Instructor HBS-719426-EDirección estratégicaTeaching note for case 715411.Desde 0,00 €
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Social Business at Novartis: Arogya Parivar
Porter, Michael E.; Kramer, Mark R.; Lane, DavidCaso HBS-715411-EDirección estratégicaLate in 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India, while expanding access to medicine and health information to millions of Indian villagers.Desde 8,20 €
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The Link Between Competitive Advantage and Corporate Social Responsibility (Spanish version)
Porter, Michael E.; Kramer, Mark R.Artículo HBS-R0612DDirección estratégicaHow should executives think about corporate social responsibility? and Why is it that the billions of dollars invested in social sector institutions haven't begun to solve our basic problems? Both articles have smart, original things to say about how business leaders can make a real difference. A company that aligns its strategy with its CSR to invest in disruptive social sector innovations might change the world.Desde 8,20 €
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Nestle's Creating Shared Value Strategy, Teaching Note
Kramer, Mark R.Nota del Instructor HBS-719460-EDirección estratégicaTeaching note for case 716422.Desde 0,00 €
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Becton Dickinson: Global Health Strategy
Kramer, Mark R.; Mehta, SarahCaso HBS-718406-EDirección estratégicaBecton, Dickinson and Company (BD) was a medical technology firm headquartered in Franklin Lakes, New Jersey, with 43,000 employees and 2016 revenues of $12.5 billion. For several years, the company had pursued development of products that created shared value, defined as those that both generated profits and created positive social impact. One of the primary ways the company advanced such products was through establishing and maintaining public-...Desde 8,20 €