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Case

Social Business at Novartis: Arogya Parivar

By Porter, Michael E. / Kramer, Mark R. / Lane, David

Late in 2013, Novartis CEO Joseph Jimenez was considering how and whether to deepen the company's investment in Arogya Parivar, its profitable program that sold Novartis medicines in rural India, while expanding access to medicine and health information to millions of Indian villagers.

Collection: HBSP (USA)

Ref: HBS-715411-E

Format: PDF

Number of pages: 19

Publication Date: Dec 3, 2014

Language: English

Review date: Oct 15, 2017

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Description

Year: 2006

Geographic Setting: India;Kenya;Vietnam

Industry Setting: Pharmaceuticals

Social Business at Novartis: Arogya Parivar

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Social Business at Novartis: Arogya Parivar

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